MANAGEMT 738 - Managing Innovation in a Global Organization

Course Overview

This course is designed to do two things. First, to give you a sense of why building a rich understanding of innovation is both exciting and critical to modern managerial practice, and second, to give you a solid grounding in the tools necessary to manage it in large, established organizations. In particular, there is no “one best way” to manage innovation -- for example, the tools and techniques appropriate to managing incremental innovation are quite different from those appropriate to managing radical innovation. Taking a management perspective, this course complements approaches in marketing and strategy by focusing on process and organizational issues related to innovation in a wide range of multi-national firms.

Course Topics