Like this page
Results of the 2010 Fuqua Alumni Survey
December 15, 2010
Goals of the alumni survey
- Solicit anonymous information from a wide variety of alumni.
- Gain a statistically relevant picture of alumni needs, thoughts, and attitudes.
Major areas of focus
- Connectivity to Duke, Fuqua, and each other
- Alumni services
- Volunteer opportunities
- Alumni education
- The survey responses were representative of the Fuqua alumni base relative to program, graduation year, and geographic location.
- Respondents are more connected to the school and to individuals than they are to their class as a whole.
- Respondents are more connected to Fuqua than they are to their undergraduate alma maters.
- Respondents from outside the U.S. are no less connected to Fuqua, their friends, and their class than their domestic counterparts, but are less connected to Duke University.
- Alumni over age 45 are increasingly less connected.
- Connections that are not managed by Fuqua are the most strong (personal connections and social media).
- 58% of respondents selected social media as a way they stay connected to other alumni.
- Respondents in their 30s are using social media most heavily.
- Recent graduates mostly stay connected through informal gatherings.
- All respondents, except those age 60-69, indicate the top method by which they stay informed about Fuqua is direct messaging from the school.
- Youngest respondents (25-29) are less inclined to stay informed about the school through push media (e.g., direct messaging, magazines, and FuquaNet) and more inclined to get information through events and friends.
- Respondents mostly feel "neutral" about Fuqua's alumni communication quality and quantity.
- Fuqua is communicating the right amount about alumni events and news, but could communicate more about alumni career services, Fuqua rankings, and faculty research.
- News, events, and the school's strategic priorities were ranked highest on quality and appropriate quantity of communication.
- Faculty research, student activities, and alumni career services were ranked lowest in terms of quality and appropriate quantity and communication.
- The topics of least interest to respondents were information about student activities and fundraising communication.
- E-mail is the preferred method of communication from Fuqua regardless of content.
- The web is the second most preferred way to receive information for all categories but upcoming events, although only 23% of respondents say they use Fuqua's website to stay informed.
- Social media is not a preferred method for messaging from the school except for messaging about upcoming events.
- Alumni services being used most heavily by respondents are:
- Online alumni directory
- Lifetime e-mail address
- Regional alumni events
- Overall usage of alumni services is rather low among respondents.
- Respondents are most interested in volunteering to:
- Support admissions activities
- Mentor students
- Participate in the classroom
- Engage with student clubs
- Respondents are most interested in alumni education/lifelong learning content that's relevant to their function/industry. They are least interested in lifelong learning featuring faculty research and attending an MBA/MHA program refresher.
- The preferred delivery method for alumni education/lifelong learning content is live online webinars followed closely by recorded content available online. Respondents are also interested in live presentations in their region.
- On average, most respondents would not pay to attend a two-day MBA refresher at Fuqua.
- Fuqua is a more important part of younger respondents' personal philanthropy. In particular, respondents ages 25-34 have a strong connection to Fuqua as part of their philanthropic plans.
- Cross Continent and Daytime MBA respondents consider Fuqua more important to their personal philanthropy than respondents from other programs.
- Respondents are most interested in their gifts to Fuqua supporting:
- Unrestricted support
- Career services
- As a benefit for their financial contributions, respondents are most interested in receiving:
- Invitations to special events
- Exclusive Fuqua logo items
- Exclusive access to faculty research
- The majority of respondents give to The Fuqua Annual Fund.
View the full report from the 2010 Alumni Survey.