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January 2010


Upcoming Events
Faculty Research
School News
Fuqua Reunions 2011
Alumni Connections
Research Centers
MBA Recruiting
Give to Fuqua
Alumni Education
Student News
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Faculty Research

Oncologists Value Survival Over Quality of Life, Duke Study Finds
image of pillsFor oncologists, drugs that help cancer patients live longer are worth more than drugs that help patients live well, according to research from Fuqua and several health-related centers. "Oncologists are understandably focused on survival, but they need to pay equal attention to the quality of life people experience during and after treatment," said senior author Peter Ubel, M.D., the John O. Blackburn Professor of Business Administration. read more »


Viewer Multi-Tasking Means More Online Searches for TV Advertisers
Browsing the Internet while watching TV is a great way to kill time during commercial breaks, but are advertisers losing out if consumers surf while the commercials roll? Not according to Ken Wilbur, a marketing professor at Fuqua, who found commercials influence the terms people use to search on websites like Google and Bing. "Advertising on television changes what people search for. We use more branded keywords and fewer generic keywords," said Wilbur. read more »


Resolved to Lose Weight in 2011? You May Want to Skip the Value Meals
image of burger and friesIf you're among the millions of people who made a New Year's resolution to lose weight, here's a tip: bundled "value meals" offered by fast food restaurants often add more than just fries and a soft drink to cost-conscious consumers' meals. More than likely, they also provide more calories than diners might expect. read more »

School News

CMO Survey Website Relaunched with New Content
CMO Survey logoFuqua recently gave the CMO Survey website a facelift, enhancing the site with the latest feedback from top marketers and in-depth interviews with leading CMOs. Founded by Christine Moorman, T. Austin Finch, Sr. Professor of Business Administration, the CMO Survey collects and disseminates the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms and in society. More than 500 CMOs and other senior marketing executives from leading corporations participate in the online survey twice a year. visit the CMO Survey website »

Fuqua Reunions 2011

Registration Opens in February: Reserve Your Hotel Room Now!
reunion photoClasses of 1961, 1966, 1971, 1976, 1981, 1986, 1991, 1996, 2001, 2006, and 2010: Mark your calendars and start planning your travel! Reunion registration will open in February. Visit the Fuqua Reunions 2011 page to see what's in store for the weekend and to find details of rooming blocks at local hotels. Also coming soon: the Fuqua Reunions 2011 mobile app!


Who Were Your Favorite Faculty Members?
reunion class photoDespite the tortures of exams and endless onslaught of assignments, you have fond memories of your favorite Fuqua professors. They pushed you hard and left a lasting impression, and you still use what they taught you today. Which faculty or staff members would you like to reconnect with in celebration of your reunion? Tell us by writing to alumni-relations@fuqua.duke.edu.

Alumni Connections

Test Your Start-Up Idea in the Duke Start-Up Challenge
Start Up Challenge graphicDo you have a start-up idea that you’d like feedback on from other members of Duke's entrepreneurial community? Join us for the Duke Start-Up Challenge: Alumni Track, hosted by the Duke Global Entrepreneurship Network (DukeGEN). Simply submit a two-page document describing your idea by Thursday, February 10, at 5:00 p.m. ET. Alumni who submit the top 35 ideas will be invited to complete a business plan and investor pitch and present these via conference call in March. The best teams will be recognized and promoted through the DukeGEN network and other alumni communication channels. Feedback will be provided to everyone who submits an idea. learn more »


Register Now for “A World Together: Duke and Global Development”
A World Together logoJoin us in Durham February 25-26, 2011, for Duke in Depth, a weekend of learning and fun with alumni, students, Duke faculty, and internationally known experts and guest speakers. This year, Duke in Depth takes part in the university-wide initiative “A World Together: Duke and Global Development,” an exploration of global challenges and the future of collaboration with developing countries. We’re also combining this event with a celebration of the 50th anniversary of the Peace Corps. learn more »

Research Centers

Center for Financial Excellence Hosts Advisory Board Meeting and Student Boot Camp
photo from CFE bootcampFuqua's Center for Financial Excellence (CFE) had a packed event schedule at the end of 2010, hosting both the center's Advisory Board meeting and a finance boot camp for students in partnership with Credit Suisse. read more »


Join CASE for TEDx on Social Entrepreneurship
As part of a recently announced partnership between Duke University and Ashoka, the global network of leading social entrepreneurs, CASE will host the first-ever national conference on social entrepreneurship in higher education February 25-27, 2011, at Fuqua. Entitled the "Ashoka U Exchange," the conference will draw nearly 300 faculty, administrators, and students from more than 50 colleges and universities. To kick off the conference, Duke alumni are invited to join us in person or online 4:00-8:00 p.m. on Friday, February 25, for a TEDx event featuring distinguished social entrepreneurs who have innovative ideas about the role of colleges and universities as drivers of positive social change. read more »


Access the Recording of Today's "Global Career Development" Onine Career Workshop
If you missed today's online career workshop, "Global Career Development—Finding Jobs and Opportunities for Career Growth Internationally," you can access the recorded session on the alumni careers page. Our next session, "Open Discussion—General Q&A; How to Access and Use Alumni Career Services," will be held on March 17 at 11 a.m. ET. register now »

MBA Recruiting

Special Recruiting Events and Initiatives in Spring 2011
Today's job market operates on a just-in-time basis more than ever before, so traditional fall recruiting has evolved into a year-round schedule of events and programs to connect employers and students. In the coming months, Fuqua's Career Management Center (CMC) will sponsor or co-sponsor these spring recruiting events for hiring organizations seeking talented Duke MBA and MMS students. Each activity attracts an interesting variety of companies and organizations, often in industries that do not traditionally recruit MBAs, and therefore supports employers and students in unique ways. learn more »

Give to Fuqua

Fuqua Annual Fund Donations Up for End of 2010
Many thanks to our donors for helping us make a strong finish to calendar year 2010! We ended the year with $1,162,301 in gifts from 1,842 donors. This represented a 2 percent increase in dollars raised, and a 7 percent increase in the number of donors relative to December 31, 2009. We will continue to work toward our fiscal year 2011 goal of $2.7 million and 4,500 donors by June 30, 2011. The annual fund provides critical investments in Fuqua's core operations, playing a vital part in delivering world-class business education to more than 1,000 students each year. learn more about supporting The Fuqua Annual Fund »

Alumni Education

Distinguished Speaker Series
Alumni are invited to attend this spring’s Distinguished Speaker Series events. Alumni can also access the archive of past Distinguished Speaker presentations via Fuqua's iTunesU site. All presentations will take place in Fuqua's Geneen Auditorium at 4:00 p.m. unless otherwise noted.

Sheila Bair
Chairman, Federal Deposit Insurance Corporation
Tuesday, February 8, 2011

W. Bruce Johnson (T ’73, B ’77, L ’77)
Interim CEO and President, Sears Holdings Corporation
Tuesday, February 22, 2011

Emil Tedeschi
CEO, Atlantic Grupa
Wednesday, February 23, 2011
1:30 p.m., McClendon Auditorium

W. James McNerney, Jr.

Chairman, President, and CEO, The Boeing Company
Tuesday, March 1, 2011

George Barrett
Chairman and Chief Executive Officer, Cardinal Health, Inc.
Tuesday, April 5, 2011


Executive Education Spotlight: Duke Leadership Program
The Duke Leadership Program provides the framework and roadmap to actionable, powerful leadership tools. After completing a 360-degree assessment with your colleagues, your personal coach will help you interpret the results and build a development plan. Through interactive classroom sessions, you’ll return to work with clear ideas and behaviors to be a more effective and successful leader. Be prepared to face the leadership challenges of today and tomorrow. learn more »

“I want to thank you for what was one of the best weeks I have had in a very long time. The training that you have provided will pay dividends… Everything about this program was absolutely first rate… I plan on implementing most of [my action items] over the next three to twelve months…”
Daniel McQuaid, Area Director, Asia Pacific, Office of Global Strategies - TSA

Student News

Fuqua Team Wins Deloitte National Case Competition
It is with great pride that we announce that a team of Fuqua students has won the inaugural Deloitte National Case Competition held in Miami in early January. The team was comprised of four first-year MBA students, Flavio Campus, Phyo Noe, Sumesh Nair, and David Campos, who had won the 17th Annual Duke-UNC Case Competition in November. These four represented the best of Fuqua and walked away with a shared prize of $20,000 and Deloitte Summer Associate offers. read more »


Alumni Invited to Participate in MBA Games Auction
MBA games logoThe Duke MBA Games leadership would like to invite alumni to participate in the MBA Games auction benefiting Special Olympics of North Carolina (SONC), on Friday, February 18, 2011, at Fuqua. SONC is a not-for-profit agency providing year-round sports training and athletic competition for over 40,000 children and adults with intellectual disabilities statewide. Since its inception in 1989, the Duke MBA Games has raised over $1.8 million for this worthy cause and has established itself as SONC's largest sponsor. MBA Games is the only organization of its kind among business schools, and we are proud to have it as part of our Fuqua tradition. learn more about the MBA games auction »

Upcoming Events

Miami: The Duke Idea
January 20, 2011
Atlanta: Joint MBA Networking Event
January 20, 2011
New Delhi: Reception and Speaker
February 1, 2011
Charlotte: Reception and Guest Speaker
February 2, 2011
New Brunswick, NJ: Fireside Chat with Blair Sheppard and Bill Weldon
February 7, 2011
Durham: A World Together
February 25-26, 2011
Boston: Ivy+ Fine Spirits Showcase
February 26, 2011
View the full Fuqua alumni events calendar
View the Duke Alumni Association events calendar

FuquaNet Favorites

In the December issue of FuquaNet, readers were most interested in:

Happy Birthday!

Masa Akana '00
Brian Hall '05
Grettle Kermah '08
Brian Kuethe '10
Nancy Murray '97
Chris Werth '03
Loren Ziff '86

We asked the alumni above celebrating a birthday January 20, "Where are you now?" Here's what they said...

Executive Education

Advanced Management Program
May 1-13 &
June 12-24, 2011
September 11-23 & November 6-18, 2011
Duke Leadership Program
March 6-11, 2011
May 15-20, 2011
October 16-21, 2011
December 4-9, 2011
Dynamic Management
June 5-8, 2011
October 23-26, 2011

Media Mentions

Blair Sheppard
BusinessWeek: Cisco Technology Helps Duke MBA Program 'Cross Continents'
Dan Ariely
NPR: Irrational Thinking: The Word 'Natural' Sells
New York Times: Way of the World: Taking Care of Business, and the U.S.
BBC News: Is working with your hands better than just with your head?
TIME: Will Facebook Steal Online Dating Sites' Girl?
Boston Globe: Dan Ariely Explains Behavioral Economics
The Economist: Love at first byte
NPR: Oh, That Hamburger Is 900 Calories? Yes, Please
The Christian Science Monitor: You bought it. Are you happy?
Reuters: Special Report: For some professors, disclosure is academic
John Graham
The Christian Science Monitor: In 2011, better economic outlook – for some
Carl Mela
Financial Times: Something for the weekend
Will Mitchell
WUNC: An Electric Marriage
Ken Wilbur
Eye of Dubai: TV Commercials Influence Online Search Terms Duke Study Finds
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