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Popper, Jeff
Class of '93
Hasbro Inc., VP of Marketing, Global Brand Strategy & Marketing
Jeff Popper is a Vice President of Global Brand Strategy & Marketing at Hasbro, Inc. He has been at Hasbro since 2001, leading beloved toy brands including Star Wars, Nerf and Play-Doh. From 2006-2008, he worked in International Marketing, heading up Preschool and Girls marketing with responsibility for all business outside North America. He is currently leading the Playskool business.
Prior to joining Hasbro, Jeff spent nearly seven years at household products company Reckitt Benckiser, holding positions of increasing responsibility in marketing and new product development on such familiar brands as Lysol and Resolve.
In addition to the Duke MBA, Jeff holds a BA in Economics from Vassar College. He resides in Medfield, MA, with his wife of 17 years, Alyson, and two young sons. Outside of work, he enjoys running, coaching youth sports, and is a wine enthusiast.
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