Duke University's Fuqua School of Business
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JULY 2012

The (Honest) Truth About Dishonesty

Odds are, you think you are an honest person. But are you? Fuqua professor Dan Ariely's new book The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves has sparked a national media dialogue on people's internal conflict between wanting to believe we're honest and wanting to benefit from cheating. Most importantly, the book helps identify what keeps us honest and points the way for achieving higher ethics in our everyday lives.


 Intellectual Capital At Fuqua

The Golden Dilemma Do you invest in gold? After all, gold has always been considered a hedge against inflation. Or is it? Professor Campbell Harvey's latest research offers some insights. ACCESS PAPER
Industry Insight
How to Take a Social Venture to Scale
For a social entrepreneur with an innovative solution, the holy grail is scaling it. Professor Paul Bloom from the Center for the Advancement of Social Entrepreneurship unveils how to accomplish this. READ ARTICLE

China vs India
Which of these two countries is the ideal offshore destination? Professor Arie Lewin breaks down the pros and cons of both locations. ACCESS PDF

Customer Irrationality and Market Failure
What are our duties, as business leaders and citizens, to protect people from their own worst instincts? Professor Peter Ubel, a medical doctor and behavioral scientist, explains in the latest Fuqua Faculty Conversations.WATCH RECORDED WEBINAR



Insights from The CMO Survey
Why Apple is a Great Marketer

Professor Christine Moorman, director of The CMO Survey, looks at the 10 strategies that have helped make Apple one of the world's greatest marketers in her Forbes column.


How Do CFOs See the Future Economic Outlook?

Professor John Graham, director of the CFO Survey, explains that Chief Financial Officers expect job growth to remain strong despite slumping optimism.

Fuqua on Twitter    

Professor @peterubel: I think when the dust settles people will realize that this is largely good for Americans http://t.co/8VqgKCkU

Incoming student @ChrisEck24: Leaving 30 Rock today just felt weird. Last day of work. Off to relax for a bit then a new chapter starts Aug 1st at @DukeFuqua.

Recruiter @Bain_AC: We've got a summer associate from @dukefuqua on my team. Excited to have him around even though he's a Dookie. #UNC #GoHeels

COLE Executive Director @SanyinSiang: Creating a caring atmosphere enables the type of empowering relationship that helps organizations excel. Maj GEN Bob Brown #feaginleadership


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