The CMO Survey: Economic Optimism Down, Social Media Up
Professor Christine Moorman surveyed 500+ CMOs this summer and found that their optimism about the overall U.S. economy dropped significantly. However, CMOs feel less pessimistic about their own companies. They expect key customer metrics to drop, but still their budget for marketing research, intelligence, and social media is on the rise. READ STORY
Intellectual Capital At Fuqua
LATEST RESEARCH
CFOs: Hiring and Spending Plans Weaken Chief financial officers are becoming more pessimistic, with hiring and spending plans weakening since last quarter, according to the latest Duke University / CFO Magazine Global Business Outlook Survey. Finance chiefs say that monetary policy has little effect, even if interest rates were to fall. Concerns about Europe have increased. READ STORY
Industry Insight
Critical Decisions
Medical decisions are literally a matter of life and death. How can you make the best decisions with your doctor? Professor Peter Ubel's new book explores this question and offers advice on how to communicate for your well-being. READ Q & A
From Wall Street to the Classroom
How has Wall Street changed since the financial crisis, what are MBA career opportunities in the banking industry, and what are the keys to success in financial services? Fuqua students will glean new insights to such questions from former banking exec and new professor John Buley. READ Q & A
Conversations
The Unconscious Consumer
Much more about consumer choice is driven by factors outside of conscious awareness than we might like to believe. Professor Gavan Fitzsimons presents the "unconscious consumer" in his latest Fuqua Faculty Conversation. WATCH RECORDED WEBINAR
Opinion
The New Convergence
The smart grid, efficiency, and renewables are three components that Dan Vermeer, Executive Director at Fuqua's Center for Energy, Development, and the Global Environment, lifts in his analysis on the role of innovation in creating a better energy future. READ MORE.
Alumna @Levine_Alison: Just had privilege of speaking 2 Fuqua's 2nd yr class at Duke. Felt like I was w/family. What a special place & an amazing group of ppl.
