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The future of health care

The health care industry is facing significant changes such as regulatory demands and The US Affordable Care Act. Fuqua professors have been actively researching industry changes. Professor Peter Ubel encourages doctors to disclose out-of-pocket costs with patients (watch video). Professor Marco Huesch has written a research article that shows how health-related web site search information may be leaked to third party tracking entities. The Duke CFO Survey reveals how the Affordable Care Act will impact hiring. And Professor David Ridley, the Health Sector Management program director, explains why many doctors are pursuing MBAs.
Pictured are Duke doctors David Zaas (L) and R. Duane Davis (R), graduates of the 2008 Weekend Executive MBA Class. Since graduating, both have used their MBAs to enhance their roles as physician executives.

INTELLECTUAL CAPITAL AT FUQUA

OUTSOURCING IN CHINA


Insights from survey of 250 Chinese providers

What are the main challenges facing Chinese domestic providers competing for international outsourcing business? Professor Arie Lewin, director of the Offshore Research Network, co-led a survey that revealed how China’s national goal of leapfrogging India may be more challenging than policy makers imagined.
ACCESS STUDY | READ Q&A

MARKETING INSIGHTS


The CMO Survey

Chief marketing officers (CMOs) are increasingly allocating resources to social media, but an alarming number are not seeing concrete ROI, according to The CMO Survey directed by Professor Christine Moorman. Only 15 percent of the 410 CMOs surveyed said they have proven quantitative impact on their social media marketing expenditures.
READ MORE

Re-branding yourself mid-career

What is your personal brand - your reputation? How can you determine your personal brand? And how can you re-brand yourself in the middle of your career? Dorie Clark, an adjunct professor at Fuqua, explains.
WATCH VIDEO

HEDGE FUND ACTIVISM


Research proves the critics wrong

From Apple to JC Penney, activist hedge funds have been in the news. Activists purchase minority blocks in target companies and are able to intervene in various firm policies. Critics say that intervention hurts companies in the long run and that activist hedge funds are only out for short-term profits. Professor Alon Brav's research show a different reality: companies' performance improves, on average, subsequent to activists' involvement.
READ Q & A

OPINION



Why we need a few good men

Sanyin Siang, Executive Director for the Fuqua Coach K Center for Leadership and Ethics (COLE), explains in a Fortune piece why more men need to join the conversation about women’s career paths.
READ COLUMN

Other Opinion


  • Professor Ronnie Chatterji explains why companies fail at doing good in a piece for The New Yorker.
  • Regional Director Lana Dajani’s blog post offers advice to prospective students from the Middle East applying to business school.
  • CMO optimism is at a four-year high, but proving marketing's value remains elusive writes Professor Christine Moorman in her Forbes blog.
  • How to earn an MBA as a new mom – recent graduate Ginna Rodriguez explains in a post on Fuqua's Daytime MBA Student Blog.
  • Steve Dalton from Fuqua’s Career Management Center emphasizes the importance of right-tech rather than high-tech in the job search in his Huffington Post piece.

SEE ALL Fuqua Social Media


Game theory

Professor David McAdams explores the correlation between game theory, molecular diagnosis and the cure for antibiotic resistance.
WATCH RECORDED WEBINAR
 

Highlights from The CMO Survey on Twitter


@Bob_Lyons: FUQUA #CMO study indicates 66.4% feel pressure from their #CEO or Board to prove the value of #marketing. goo.gl/8vmQnK #leadership

@adforum: Chief Marketing Officers find it difficult to prove the impact of social media investments bit.ly/1fnP5oJ #survey #whatamidoinghere

@abneedles: New data out of Duke/Fuqua: "CMOs Using Marketing Analytics Sparingly; Most Forgo Formal Evaluation of Quality" bit.ly/1469jDQ

@Benavent: #marketing : doutes sur l'efficacité des réseaux sociaux mais accroissement des investissements fuqua.duke.edu/news_events/ne… #CMO

@MichaelMGoldman: Some great marketing executive data in #CMOSurvey by @chrismoorman as discussed at onforb.es/1dur6sc : bit.ly/1dur43D

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