Duke Health Sector Management Second Annual Medical Innovations and Strategies Conference 2010
Podcast Preview: Donna Scott
Executive Director of Marketing Strategy at RelayHealth
Aaron B. Joslow
Duke Health Sector Management Program
Hello everyone.The Duke Health Sector Management Program is on the cutting edge of new wireless and health care technology. Its upcoming conference on Consumer Healthcare & Wireless Technologies is bringing together the best minds in business, education, and information systems to discuss one of the most pressing concerns in public policy.
Joining us to preview the conference is Donna Scott, the Executive Director of Marketing Strategy at RelayHealth, one of the event's featured speakers and a leading voice in patient advocacy.
So, welcome, Donna. My first question for you is what makes wireless an issue of great concern to the health management community?
Well, first and foremost wireless is something of great concern to the universe at large.
Wireless technology and the adoption of wireless has grown exponentially and so when you look at all of the stakeholders in the healthcare industry, they cannot help but be influenced by this widespread adoption of wireless technology.
What does it mean to our patients, to our physicians, to staffs that wireless now permeates our industry and how can we then harness the energy of wireless technology and bring forth some innovations to help us to improve the healthcare industry here in the United States, I think, is the critical question?
Terrific. And can you give a specific example, maybe one wireless technology and how it's used by consumers and doctors and healthcare managers?
Sure. There are two that come to mind.
The first one is something called RFID and I don't know if you've ever heard of that. It is a technology that some hospitals use that enables them to track any given items in their hospital and that could include wheelchairs, crash carts, any type of items that you see nurses generally go looking for all the time. This technology is fairly new and something that hospitals are using to some extent to help them improve their service to their patients.
Clearly when you look at the ability for physicians to be able to treat, diagnose their patients from another location, the whole area of telemedicine has become extremely important especially in third world countries and the use of wireless technology as it relates to telemedicine is also very important and critical to our ability to reach certain parts of our patient base regardless of where they are.
Very good. And, Donna, when people join this conversation on wireless technology in healthcare, what's the biggest misperception or blind spot they bring to the conversation?
That it doesn't apply. That we cannot use wireless technology in a hospital setting.
I still find many who really believe that it is not an appropriate technology in a hospital setting and the fact is that we have to find the right ways to leverage the wireless technology in every setting that we can in order to help our patients and provide better care to our patients.
Okay. And if participants took away one thing, one item, one action step from this conference, what would you like that to be?
I'd like this conference to stimulate ideas, to stimulate thinking as it relates to two areas.
One is how to leverage the wireless technology, but the other is really about the patients and how we engage our patients in new and innovative ways so that we can bring them better care, and so that the patients can engage in easier ways with the industry stakeholders in the healthcare industry.
So, bringing ideas in innovation, having this conference generate ideas in those two areas, to me, is going to be a very welcome outcome.
Okay and I guess a follow-up to that question - and this is our final question. This is the Second Annual Medical Innovation and Strategies conference at Duke. So, why this conference? Why is it special? Why will people want to join this event?
Well, first of all it's Duke and we all know that in the healthcare industry, Duke is certainly seen as a leader, as a thought leader, innovator and a center for healthcare innovation and technology.
So, that's first and foremost, but in terms of timing, I think that, as you well know, there is such a significant transformation that is just starting in healthcare as it relates to technology, not just wireless technology, but other technology.
And so having a conference like this at this time when we're really at what I would consider to be still the beginnings of what could be some significant transformational change in our industry is a great opportunity to have people come together, to listen, to some of the experts who will be at the conference, to exchange ideas and to exchange their thoughts and really be a focus for that innovative thinking.
Thank you so much, Donna, for that insight.
This concludes our podcast preview of The Duke Health Sector Management Program's conference. To register or learn more, please visit us online. Thank you for listening, and we hope to see you September 15th on the Duke campus in Raleigh at the Second Annual Medical Innovation and Strategies Conference on Consumer Healthcare & Wireless Technologies.
- The Second Annual Medical Innovation and Consumer Strategies Conference: The Future of Healthcare, Wireless and Consumer Healthcare – September 15, 2010
For more information, please contact:
Associate Director, Business Development
Health Sector Management