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Events

Conference on the ‘Business’ of Intellectual Property

Speaker Biographies

*Online registration is closed.
On-site registration will be available at the conference.
Please make plans to attend!


March 28, 2007
8:30 AM to 5:30 PM
Geneen Auditorium
The Fuqua School of Business, Duke University

Supported by the Ewing Marion Kauffman Foundation

Additional Support provided by Price Waterhouse Coopers, Thinkfire, and the NIH Duke Center for Public Genomics

Over the past two decades, effective management of intellectual property (IP) has become an essential capability for firms in innovation-intensive industries. The policy environment has moved in ways that strengthen patent rights. Innovation and its commercialization have also become more distributed with the growth of markets for technology. Thus, for larger, established firms, patents are not only used to protect the commercialization of their innovations, but also as key support for the acquisition of new technologies, particularly from startups and smaller firms. For small firms and startups, patents have also become essential as a means of realizing returns to their new ideas and for raising capital. Universities have also emerged as important sources of IP, with established firms and prospective startups alike now trying to develop approaches for commercializing public research. Thus, challenges abound as firms try to devise strategies for using IP for competitive advantage.

Duke University’s Center for Entrepreneurship and Innovation at the Fuqua School of Business is hosting a one-day symposium on the management of intellectual property in the information technology, telecommunications, life science and entertainment industries, with a focus on patents. World-class leaders in devising and executing IP-based business models will convey their views on best practices for the management of IP. The program will include the following four sessions:

  1. New business models: The monetization and valuation of IP
  2. Integration of IP management into business strategy: the management of in-licensing, out-licensing and litigation
  3. Small firm licensing, university technology transfer and venture creation
  4. 4. The politics of IP in the United States and abroad

The symposium will be of interest to business, law, engineering and science students, university faculty with interests in venture creation and business and technology strategy, faculty concerned with intellectual property and related policies, corporate and independent patent counsels, corporate executives concerned with business development and the startup community.

Agenda

8.30-8.35

Welcome
 
  • Wesley Cohen (C. Joerg Professor of Business Administration, Fuqua School, Faculty Director, Center for Entrepreneurship and Innovation)

8.35-9.15

Introduction
 
  • Marshall Phelps (Corp. VP and Deputy General Counsel for Intellectual Property, Microsoft)
   

9.25-11.15

Integration of IP management into business strategy: in-licensing, out-licensing, litigation, etc.

 
  • Robert Armitage (Sr. VP and General Counsel, Eli Lilly and Co.)
  • Chuck Fish (VP and Chief Patent Counsel, Time Warner)
  • Chip Lutton (Chief Patent Counsel, Apple)
  • Marshall Phelps (Corp. VP and Deputy General Counsel for Intellectual Property, Microsoft) -moderator
   

11.30-12.15

Keynote
 
  • Nathan Myhrvold (CEO, Intellectual Ventures)
   

12.15-1.15

Lunch
KirbyWinter Gardens
   

1.15-2.15

The Value and Valuation of IP
 
  • Mark Haller (Partner, PricewaterhouseCoopers)
  • Brian Hinman (CEO, Allred Security Trust)
  • Kevin Rivette (Author and VP of Intellectual Property Strategy, IBM),
  • David Yurkerwich (VP, CRAI)
  • Lew Zaretzki (VP, Thinkfire) -moderator
   

2.30-4.00

Small Firm Licensing, University tech transfer and Venture Creation
 
  • Izhar Armony (Charles River Ventures)
  • Robert Blackburn (Principal, DNAlex, former VP and Chief Patent Counsel, Chiron Corporation) -moderator
  • Garheng Kong (Partner, Intersouth Partners)
  • Kareem Saad (CEO, Gulfstream BioInformatics)
  • Bob Taber (Vice Chancellor for Corporate and Venture Development, Duke University)
   

4.10-5.20

The politics of IP in the United States and abroad

 
  • Robert Armitage (Sr. VP and General Counsel, Eli Lilly and Co.)
  • Dave Jones ( Counsel, Senate Judiciary Committee)
  • Bowman Heiden (Deputy Director, Center for IP Studies, Chalmers Univ., Sweden)
  • Bruce Lehman (President and CEO, International Intellectual Property Institute and former Asst. Secretary of Commerce and Commissioner of the Office of Patents and Trademarks)
  • Shinjiro Ono (former Deputy Commissioner, Japanese Patent Office)
  • Tom Robertson (General Manager, Microsoft) -moderator
   

5.20-5.30

Wrap-up

 
  • Wesley Cohen (Frederick C. Joerg Professor of Business Administration, Fuqua School, Faculty Director, Center for Entrepreneurship and Innovation)