Center for International Business Education and Research
Fuqua School of Business
Durham, NC 27708-0120 USA
Fedex only address:
100 Fuqua Drive
Durham, NC 27708-0104
Tim Flood, Ph.D.
Associate Professor of Management Communication
UNC Kenan-Flagler Business School
InterCultural Edge (ICE) is a scientifically validated cross-cultural communication instrument. Duke CIBER leads this initiative in collaboration with The Fuqua School of Business, Richard Lewis Communications, Cultureactive.com, and 3 CIBERs that have supported the program since its inception in 2004.
The ICE core research team (also known as the ABC team) began work on Cultureactive.com, a website based on the work of Richard Lewis, and developed a way to validate the instrument scientifically. The ABC team is comprised of Professor Wendi Adair from the University of Waterloo, Professor Nancy Buchan from University of South Carolina, and Professor Xiao-Ping Chen from University of Washington.
The validated instrument is now called InterCultural Edge (ICE) and housed at Duke CIBER. All incoming MBA students and Cross-Continent Executive MBA students have been exposed to the instrument, which allows them to have a deeper understanding of their cultural profiles and communication styles. Faculty members utilize the instrument in negotiation, team building, and preparation for their study tours or residencies abroad. Moreover, they benefit from the research and publications. Duke is currently making ICE available to participating CIBER institutions after they have undergone a certification process, and the plan is to make this resource available to the public in the near future.