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Decision Sciences Seminar

Wednesday January 22, 2014

Time:

11:15AM - 12:30PM

 

Description

Manel Baucells Universitat Pompeu Fabra

Notes

Satiation Preferences: theory, neurobiological justification, and data from social media

The predominant model of inter-temporal preferences, discounted utility, suffers from a major inadequacy: it does not possess the local substitution property (consumption in nearby dates should be close substitutes). The literature has proposed one alternative, the durability model, that lacks economic appeal. We propose a second alternative, the satiation model. We characterize the satiation model in terms of five intuitive properties, and explore its implications. Optimal consumptions plans for the standard capital allocation problem involves a mixture of discrete and continuous consumption and is generally U-shaped (e.g., an initial gulp, followed by a steady flow of consumption, and a final gulp). We complement the theory with a neuro-biological-like system that justifies satiation preferences. Finally, we present data from social media on sequences constructed and consumed in the real world that fit the U-shaped pattern predicted by satiation preferences.

Event URL

www.fuquaworld.duke.edu/www/fsc/poster.jsp?number=18879

Contact Name

Jim Smith

Contact Email

jes9@duke.edu