2002 Conference Theme: Combining Business and Sports Management Techniques
Conference Program
Conference Sponsors
Conference Speakers

James M. Benson Robert A. Ingram Alan D. Schwartz

James M.

President, Individual Business, MetLife

Robert A.

COO and President, Pharmaceutical Operations of GlaxoSmithKline

Alan D.

President, Bear Stearns and Co., Inc.

Stephen F. Cooper Martin Luther King III Ivan Seidenberg

Stephen F.

Interim CEO and Chief Restructuring Officer, Enron and Co-Founder and Managing Principal, Zolfo Cooper, LLC

Martin Luther
King III

President and CEO, Southern Christian Leadership Conference


President & CEO, Verizon Communications

Betsy Holden Laurence J. Kirshbaum Blair Sheppard


Co-CEO, Kraft Foods, Inc.

Laurence J.

Chairman & CEO, AOL Time Warner Book Group


CEO, Duke Corporate Education
Professor of Business Administration

Mark V. Hurd G. Richard Wagoner, Jr.  

Mark V.

President, NCR Corporation

CEO, Teradata, a division of NCR

G. Richard
Wagoner, Jr.

President & CEO, General Motors Corporation


Combining Business and Sports Management Techniques in a One-Day Event.

Wednesday, August 21, 2002

Welcome Reception and Keynote Address, Cameron Indoor Stadium
with Coach K and Fuqua Dean Doug Breeden

Thursday, August 22, 2002 

Two Major Keynote Addresses

Leadership - Emerging from Crisis
Steve Cooper, Enron Confronting the ultimate in financial duress and political outcries, Steve will detail the critical steps he's having to take in leading a firm like Enron back from the depths.

Crisis Leadership - Responding to a Catastrophe
Ivan Seidenberg, Verizon
What the tragedy of 9/11 demanded of Ivan and his leadership in order to successfully direct Verizon's recovery, in the restoration of the heart of the country's phone and data systems.

Breakout Sessions

Leadership in Turnaround Firms
Mark Hurd of Teradata and Rick Wagoner of GM delineate how to determine the best steps in restructuring lines of business and/or business practices to achieve an effective and long lasting turnaround in business conditions

.Leadership in Mergers
As rampant as mergers are in today's business world, the pitfalls of attempting to wed different corporate cultures are analyzed by Betsy Holden of Kraft and Bob Ingram of GSK.

Leadership and Social Responsibility
Leading a major American corporation while serving the ultimate good of all is discussed in depth by Jim Benson of MetLife and World T.E.A.M. Sports and Martin Luther King III of the Southern Christian Leadership Conference.

Roundtable Discussion

Straight Talk on Leadership Two powerful corporate leaders
Laurence Kirshbaum of AOL Time Warner and Alan Schwartz of Bear Stearns, provide invaluable insights on three all-important interrelated policies and practices: ethics, compensation and leadership development.

Leadership in Sports Management Panel
Headed by Coach K and joined by major sports personalities, this panel will review issues from player and team management perspectives related to leading and managing individuals with multiple sets of short and long term goals.

Conference Moderated by Blair Sheppard

Conference Sponsors
  • AOL Time Warner Book Broup
  • Credit Suisse First Boston
  • Fortune Magazine
  • GlaxoSmithKline
  • Kraft Foods
  • NIKE
  • State of North Carolina Department of Commerce
  • Teradata