Professor, The Fuqua School of Business
Rick Larrick is a professor of management at Duke University's Fuqua School of Business and serves as the Faculty Director for the Center for Energy, Development and Global Environment (EDGE). As Faculty Director, Dr. Larrick helps facilitate Fuqua faculty involvement in research and teaching on energy and the environment. He also works to build connections between Fuqua and other members of the larger Duke University community interested in energy and the environment.
His research focuses on environmental and energy decisions by consumers, employees, and the general public. Dr. Larrick published an article in Science in June 2008 called "The MPG Illusion" showing the shortcomings of "Miles per Gallon" as a measure of fuel efficiency for car buyers. The research was featured in the New York Times Magazine's Year in Ideas in December, 2008.
Dr. Larrick also conducts research on motivation, negotiation, and group decision making. He has published in the Journal of Personality and Social Psychology, Psychological Review, Cognitive Psychology, Organizational Behavior and Human Decision Processes, and Research in Organizational Behavior, and is an associate editor for the journal Management Science. He teaches courses on Leadership, Ethics, and Organizations and on Power and Politics in Organizations. Dr. Larrick holds a secondary appointment in the Duke's Department of Psychology and Neuroscience.
Prior to joining Duke, he taught at Northwestern University's Kellogg Graduate School of Management and at the University of Chicago's Graduate School of Business. Dr. Larrick received his B.A. in psychology and economics at the College of William and Mary and his Ph.D. in social psychology from the University of Michigan.
Articles and Interviews:
- Research featured in "Do Green Products Turn Off Conservative Consumers?" Wall Street Journal, April 30, 2013
- "The MPG Illusion". With Jack Soll. 2008. Science, 320, 1593-1594.
- The MPG Illusion blog
- Video: Professor Larrick speaks about The MPG Illusion at Harvard
- Professor Larrick's Faculty Page