William Boulding

Professor of Marketing and Senior Associate Dean for Programs
Ph.D. The Wharton School, University of Pennsylvania, 1986

Expertise: Marketing Strategy; Marketing Metrics; Management of the Customer Asset

Teaching/Research Interests: Marketing Strategy; Customer Relationship Metrics; Marketing Decision-Making

Contact Information:

Professor William Boulding
Duke University: The Fuqua School of Business
1 Towerview Drive
Durham, NC 27708
Phone: (919) 660-7822
Fax: (919) 684-8742
bb1@duke.edu