Gavan Fitzsimons

Professor of Marketing and Psychology
Ph.D. Columbia University, 1995

Expertise: Unintended and Nonconscious Consequences of Marketing Actions, Decision
Making in Restricted Choice Environments

Teaching/Research Interests: Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Contact Information:

Professor Gavan Fitzsimons
Duke University: The Fuqua School of Business
1 Towerview Drive
Durham, NC 27708
Phone: (919) 660-7793
Fax: (919) 681-6245
gavan@duke.edu