Mary Frances Luce

Thomas A. Finch Jr. Professor of Business Administration
Ph.D., Duke University, 1994

Expertise: Consumer Behavior, Effects of Negative Emotion on Decision Behavior, Medical Decision Making

Teaching Interests: Health Care Marketing, Consumer Behavior

Contact Information:

Professor Mary Frances Luce
Fuqua School of Business
1 Towerview Drive
Duke University
Durham, NC 27708
Phone: (919) 660-3736
Fax: (919) 684-2818
mluce@duke.edu