Faculty & Research

Fuqua faculty members are prolific scholars, leading the field in publications, research citations and research awards. In addition to their active role in publishing and editing in journals, their scholarly output includes a top-selling book by Dan Ariely and The CMO Survey by Christine Moorman. The group is also highly collaborative, often interacting in their research and teaching.

The research ambience at Fuqua is further enhanced by an active and extensive seminar series which brings scholars from other leading programs to Duke. Speaker series in economics, statistics and other programs supplement this vibrant program.

Fuqua has also developed a well-resourced Behavioral Lab and supports a number of databases that enable scholars to generate new marketing insights. The IRI database, developed at Duke, has been used by over 100 schools and other groups. Fuqua also partners with a number of top marketing firms such as P&G and Walmart to enhance the relevance and impact of our work.

Wilfred Amaldoss


Dan Ariely

James B. Duke Professor of Psychology and Behavioral Economics

James R. Bettman

Burlington Industries Professor

Paul N. Bloom

Senior Fellow, Center for the Advancement of Social Entrepreneurship

William Boulding

Dean and J.B. Fuqua Professor of Business Administration

Julie A. Edell Britton

Associate Professor

Tanya L. Chartrand

Roy J. Bostock Professor of Marketing

Preyas S Desai

Spencer R. Hassell Professor

Jordan Etkin

Assistant Professor

Gavan Fitzsimons

R. David Thomas Professor

Joel C Huber

Alan D. Schwartz Professor

Mary Frances Luce

T. Austin Finch, Jr. Professor

John M McCann

Professor Emeritus

Carl F. Mela

T. Austin Finch Foundation Professor

Christine Moorman

T. Austin Finch, Sr. Professor

Russ Morgan

Associate Professor of the Practice of Marketing

Andres Musalem

Assistant Professor

Devavrat Debu Purohit

Ford Motor Company Professor of Global Marketing

Richard Staelin

Edward S. & Rose K. Donnell Professor

Peter A Ubel

Professor of Marketing and Public Policy

Stacy Wood

Visiting Associate Professor