Faculty Articles



Wilfred Amaldoss

Publications:

Wilfred Amaldoss and Chuan He, "Pricing Prototypical Products (2013)," Marketing Science, 32(5), 733-752.

Wilfred Amaldoss and Huihui Wang (2013), "Cognitive Dissonance: A Review of its Psychological Basis and Economic Implications." In D. Teece and A. Augier (Eds.), The Palgrave Encyclopedia of Strategic Management, Eds. London: Palgrave McMillan.

Avi Goldfarb, Teck-Hua Ho, Wilfred Amaldoss, Alexander Brown, Yan Chen, Tony Haitao Cui, Alberto Galasso, Tanjim Hossain, Min Hsu, Noah Lim, Mo Xiao, Botao Yang (2012), "Behavioral Models of Managerial Decision Making," Marketing Letters, 2, 404-421.

Wilfred Amaldoss and Woochoel Shin (2011), "Competing for the Low-end Market," Marketing Science, 30 (5), 776-788.

Wilfred Amaldoss and Sanjay Jain (2010), "Reference Groups and Product Line Decisions: An Experimental Investigation of Limited Editions and Product Proliferation," Management Science, 56 (4), 621-644.

Wilfred Amaldoss and Chuan He (2010), "Product Variety, Informative Advertising and Price Competition," Journal of Marketing Research, 47 (1), 146-156.

Wilfred Amaldoss and Richard Staelin (2010), "Cross-function and Same-function Alliances: How does Alliance Structure Affect the Behavior of Partnering Firms," Management Science, 56 (2), 302-317.

Wilfred Amaldoss and Chuan He (2009), "Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis," Marketing Science, 28 (3), 472-487.

Wilfred Amaldoss and Sanjay Jain (2009), "Strategic Pricing: An Analysis of Social Influences." In Handbook of Research in Pricing. Ed. Vithala Rao, Edgar Elgar Publishing, MA.

Wilfred Amaldoss and Amnon Rapoport (2009), "Excessive Expenditures in Two-stage Contests: Theory and Experimental Evidence." In I. N. Hangen and A. S. Nilsen (Eds.), Game Theory: Strategies, Equilibria and Theorems, 241-266, Nova Science Publishers, NY.

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Dan Ariely

Publications:

Mike Norton and Dan Ariely (Forthcoming) "From Thinking Too Little to Thinking Too Much: A Continuum of Decision Making." Cognitive Science.

Francesca Gino, Michael I. Norton, Dan Ariely, (Forthcoming) "The Counterfeit Self: The Deceptive Costs of Faking It." Psychological Science.

Nicole Mead, Roy Baumeister, Francesca Gino, Maurice E. Schweitzer, Dan Ariely(Forthcoming), "Too Tired to Tell the Truth: Self-Control Resource Depletion and Dishonesty." Journal of Experimental Social Psychology.

Günter Hitsch, Ali Hortaçsu, Dan Ariely (Forthcoming), "Matching and Sorting in Online Dating." American Economic Review.

Günter Hitsch, Ali Hortaçsu, Dan Ariely (Forthcoming), "What Makes You Click? - Mate Preferences in Online Dating."

Dan Ariely, Anat Brach and Stephen Meier (Forthcoming), "Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially." American Economic Review.

On Amir, Dan Ariely and Leonard Lee (Forthcoming), "In Search of Homo Economicus: Cognitive and the Role of Emotion in Preference Consistency." Journal of Consumer Research.

Elsa Addessi, Alessandra Mancini, Lara Crescimbene, Dan Ariely, Elisabetta Visalberghi (Forthcoming) "How to Spend a Token? Trad-Offs Between Food Variety and Food Preferences In Tufted Capuchin Monkeys." Behavioural Processes.

Michael I. Norton, Dan Ariely, and Daniel Mochon (2012), "The IKEA effect: When labor leads to love." Journal of Consumer Psychology. Vol. 22: 453-460.

Dan Ariely and Michael Norton (2011), "Building a Better America-One Wealth Quintile at a Time."  Perspectives on Psychological Science, Vol. 6: 9-12.

Dan Ariely and Gregory S. Berns (2010), "Neuromarketing: The Hope and Hype of Neuroimaging in Business." Nature Reviews Neuroscience.

Dan Ariely, Uri Gneezy, George Lowenstein, and Nina Mazar (2009), "Large Stakes and Big Mistakes."  Review of Economic Studies.

Marco Bertini, Elie Ofek and Dan Ariely (2009), "The Impact of Add-on Features on Consumer Product Evaluations." Journal of Consumer Research. Vol. 36, No. 1: 17-28.
Dan Ariely and Michael Norton (2009), "Conceptual Consumption." Annual Review of Psychology.

Dan Ariely, Shahar Ayal and Francesca Gino (2009), "Contagion and Differentiation in Unethical Behavior: The Effect of One Bad Apple on the Barrel." Psychological Science.

Eduardo Andrade, Dan Ariely (2009), "The Enduring Impact of Transient Emotions on Decision Making." Organizational Behavior and Human Decision Processes. Vol. 109: 1-8.

Dan Ariely, Emir Kamenica and Drazen Prelec (2008), "Man's Search for Meaning: The Case of Legos." Journal of Economic Behavior and Organization. Vol. 67: 671-677.

Leonard Lee, George Lowenstein, James Hong, Jim Young and Dan Ariely (2008), "If I'm Not Hot, Are You Hot or Not? Physical-Attractiveness Evaluations and Dating Preferences as a Function of One's Own Attractiveness." Psychological Science. Vol. 19, No. 7.

Jeana Frost, Zoë Chance, Michael Norton and Dan Ariely (2008), "People are Experience Goods: Improving Online Dating with Virtual Dates" Journal of Interactive Marketing. Vol. 22, No. 1: 51-61.

On Amir, Dan Ariely and Nina Mazar (2008), "The Dishonesty of Honest People: A Theory of Self-Concept Maintenance." Journal of Marketing Research. Vol. 45: 633-634.

Nina Mazar and Dan Ariely (2006), "Dishonesty in Everyday Life and its Policy Implications." Journal of Public Policy and Marketing. Vol. 25, No. 1: 117-126.

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Jim Bettman

Publications:

Simonson, I., Bettman, J. R., Kramer, T., and Payne, J. W., 2013, "Comparison Selection: An Approach to the Study of Consumer Judgment and Choice," Journal of Consumer Psychology, 23 (1), 137-149.

Simonson, I., Bettman, J. R., Kramer, T., and Payne, J. W., 2013, "Directions for Judgment and Decision Making Based on Comparison Selection: Reply to Arkes, Johnson, and Kardes," Journal of Consumer Psychology, 23 (1), 161-163.

Cutright, K. M., Bettman, J. R., and Fitzsimons, G. J., 2013, "Putting Brands in their Place: How a Lack of Control Keeps Brands Contained," Journal of Marketing Research, 50 (June), 365-377.

Kim, B. Kyu, Zauberman, G., and Bettman, J. R., 2012, "Space, Time, and Intertemporal Preferences," Journal of Consumer Research, 39 (4), 867-880.

Cavanaugh, L. A., Cutright, K. M., Luce, M. F., and Bettman, J. R., 2011, "Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day," Emotion, 11 (1), 38-46.

Ferraro, R., Escalas, J. E., and Bettman, J. R., 2011, "Our Possessions, Our Selves:  Domains of Self-Worth and the Possession-Self Link," Journal of Consumer Psychology, 21 (2), 169-177.

Malkoc, S., Zauberman, G., and Bettman, J. R., 2010, "Unstuck from the Concrete: Carryover Effects of Abstract Mindsets in Intertemporal Preferences," Organizational Behavior and Human Decision Processes, 113 (2), 112-126.

Zauberman, G., Kim, B. Kyu, Malkoc, S. A., and Bettman, J. R., 2009, "Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences," Journal of Marketing Research, 46 (August), 543-556.

Ferraro, R., Bettman, J. R., and Chartrand, T. L., 2009, "The Power of Strangers: The Effect of Incidental Consumer-Brand Encounters on Brand Choice," Journal of Consumer Research, 35 (5), 729-741.

Yoon, C., Gonzalez, R., and Bettman, J. R., 2009, "Using fMRI to Inform Marketing Research: Challenges and Opportunities," Journal of Marketing Research, 46 (February), 17-19. 

Venkataraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., and Huettel, S. A., 2009, "Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making," Neuron, 62 (May 28), 593-602.

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William Boulding

Publications:

"Patient Satisfaction and its Relationship with Clinical Quality and Inpatient Mortality in Acute Myocardial Infarction," with Seth Glickman and Richard Staelin et al., Circulation: Cardiovascular Quality and Outcomes (forthcoming).

"General Alliance Experience, Uncertainty, and Marketing Alliance Governance Mode Choice," with Ning Li and Richard Staelin, Journal of the Academy of Marketing Science (forthcoming).

"Patient Satisfaction is Associated With Clinical Quality and Hospital Outcomes in Acute Myocardial Infarction," with Seth Glickman, Richard Staelin, et al., Annals of Emergency Medicine, 54(3),Supplement S, 2009.
 
"Alternative Pay-for-Performance Scoring Methods: Implications for Quality Improvement and Patient Outcomes," with Seth Glickman, Richard Staelin, et al., Medical Care,47 (10), 2009.

"Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?," with Markus Christen, Management Science,55 (6), 2009.

"Optimal Market Intelligence Strategy When Management Attention Is Scarce," with Markus Christen and Richard Staelin, Management Science, 55 (4), 2009.

"Disentangling Pioneering Cost Advantages and Disadvantages," with Markus Christen, Marketing Science, 27(4), 2008.

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Tanya Chartrand

Publications:

Yang, L., Cutright, K., Chartrand, T.L., & Fitzsimons, G.J. (in press). Distinctively different: Exposure to multiple brands in low elaboration settings. Journal of Consumer Research.

Wiener, H., & Chartrand, T.L. (in press). The effect of voice quality on ad efficacy. Psychology and Marketing.

Rim, S., Min, K., Uleman, J., Chartrand, T.L., & Carlston, D. (2013). An affiliation goal and implicit positivity bias: Evidence for selectivity in spontaneous trait inference. Journal of Experimental Social Psychology, 49, 1204-1209.

Chartrand, T.L., & Lakin, J. (2013). The antecedents and consequences of human behavioral mimicry. Annual Review of Psychology, Vol. 64, 285-308.

(ang, L.W., Hansen, J.M., Chartrand, T.L., & Fitzsimons, G.J. (2013). Stereotyping, affiliation, and self-stereotyping of underrepresented groups in the sales force. Journal of Personal Selling and Sales Management, 33, 105-116.

Leander, N.P., Chartrand, T.L., & Bargh, J.A. (2012). You give me the chills: Embodied reactions to inappropriate am ounts of behavioral mimicry. Psychological Science.

Cheng, C.M., Govorun, O., & Chartrand, T.L. (2012). Effect of self-awareness on negative affect among individuals with discrepant low self-esteem. Self & Identity.

Chartrand, T.L., & Fitzsimons, G.J. (2011). Nonconscious consumer psychology. Journal of Consumer Psychology, 21, 1-3.

Ferguson, M., Moore, S., & Chartrand, T.L. (2011). Affect in the aftermath: How goal pursuit influences implicit evaluations. Cognition and Emotion, 25, 453-465.

Leander, N.P., Chartrand, T.L., & Wood, W. (2011). Mind your mannerisms: Behavioral mimicry elicits stereotype conformity. Journal of Experimental Social Psychology, 47, 195- 201.

Leander, N.P., Shah, J.Y., & Chartrand, T.L. (2011). The object of my protection: Shielding fundamental motives from the implicit motivational influence of others. Journal of Experimental Social Psychology, 47, 1078-1087.

Neal, D. & Chartrand, T.L. (2011). Embodied emotion perception: Amplifying and dampening facial feedback modulates emotion perception accuracy. Social Psychological and Personality Science, 2, 673-678.

Schroepfer, K., Rosati, A., Chartrand, T.L., & Hare, B. (2011). Use of "Entertainment" chimpanzees in commercials distorts public perception regarding their conservation status. Plos ONE 6(10): e26048.

Chartrand, T.L., Cheng, C.M., Dalton, A.N, & Tesser, A. (2010). Nonconscious goal pursuit: Isolated incidents or adaptive self-regulatory tool? Social Cognition, 28, 569-588.

Dalton, A. , Chartrand, T.L., & Finkel, E. (2010). The schema-driven chameleon: How mimicry affects executive and self-regulatory resources. Journal of Personality and Social Psychology, 98, 605-617.

Ashton-James, C., & Chartrand, T.L. (2009). Social cues for creativity: The impact of behavioral mimicry on convergent and divergent thinking. Journal of Experimental Social Psychology, 45, 1036-1040.

Ashton-James, C., Maddux, W., Galinsky, A., & Chartrand, T.L. (2009). Who I am depends on how I feel: The role of affect in the expression of culture. Psychological Science, 20, 340-346.

Chartrand, T.L. & van Baaren, R. (2009). Human Mimicry. Advances in Experimental Social Psychology, 41, 219-274.

Ferraro, R., Bettman, J., & Chartrand, T.L. (2009). The power of strangers: The effect of incidental consumer brand encounters on brand choice. Journal of Consumer Research, 35, 729-741.

Leander, N.P., Shah, J.Y., & Chartrand, T.L (2009). Moments of weakness: The implicit context dependencies of temptations. Personality and Social Psychology Bulletin, 35, 853-866.

van Baaren, R., Janssen, L., Chartrand, T., & Dijksterhuis, A. (2009). Where is the love? The social aspects of mimicry. Philosophical Transactions of the Royal Society B., 364, 2381-2389.

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Jordan Etkin

Publications:

Etkin, Jordan and Rebecca K. Ratner (2013), "Goal Pursuit, Now and Later: Temporal Compatibility of Different versus Similar Means," Journal of Consumer Research, 39 (February), 1085-99.

Etkin, Jordan and Rebecca K. Ratner (2012), "The Dynamic Impact of Variety among Means on Motivation," Journal of Consumer Research, 38 (April), 1076-92.

Kopetz, Catalina, Arie W. Kruglanski, Zachary G. Arens, Jordan Etkin, and Heather M. Johnson (2012), "The Dynamics of Consumer Behavior: A Goal Systematic Perspective," Journal of Consumer Psychology, 22 (April), 208-23.

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Preyas Desai

Publications:

Desai, Preyas, Woochoel Shin and Rick Staelin, "The Company that You Keep: When to Buy a
Competitor's Keyword," (in press) Marketing Science.

Vernik, Dinah, Debu Purohit and Preyas Desai (2011), "Music Downloads and Flip Side of
Digital Rights Management," Marketing Science, 30 (6), .1011?1027.

Desai, Preyas, Preethika Suresh and Anand Krishnamurthi (2010), "Call for Prices: Strategic
Implications of Raising Consumers' Costs," Marketing Science, 29 (1), 158?174.

Desai, Preyas, Oded Koenigberg and Debu Purohit (2010), "Forward Buying by Retailers,"
Journal of Marketing Research, 47 (1), 90?102.

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Gavan Fitzsimons

Publications:

Yang, Linyun W., Keisha M. Cutright, Tanya L. Chartrand and Gavan J. Fitzsimons (in press), "Distinctively Different: Exposure to Multiple Brands in Low Elaboration Settings," Journal of Consumer Research.

Peggy J. Liu, Troy H. Campbell, Gavan J. Fitzsimons, Gráinne M. Fitzsimons (in press), "Matching Choices to Avoid Offending Stigmatized Group Members," Organizational Behavior and Human Decision Processes.

Laurin, Kristin, Aaron C. Kay, Devon Proudfoot and Gavan J. Fitzsimons (in press), "Response to restrictive policies: Reconciling system justification and psychological reactance," Organizational Behavior and Human Decision Processes.

Spiller, Stephen A., Gavan J. Fitzsimons, John G. Lynch Jr. and Gary H. McClelland (in press), "Spotlights, Floodlights, and the Magic Number Zero: Simple Effects Tests in Moderated Regression," Journal of Marketing Research.

Cutright, Keisha M., James R. Bettman and Gavan J. Fitzsimons (2013), "Putting Brands in Their Place: How a Lack of Control Keeps Brands Contained," Journal of Marketing Research, 50(3), 365-377.

Yang, Linyun W., Jared M. Hansen, Tanya L. Chartrand and Gavan J. Fitzsimons (2013), "Stereotyping, Affiliation, and Self-Stereotyping of Underrepresented Groups in the Sales Force," Journal of Personal Selling and Sales Management, 33(1), 105-116.

Venkatraman, Vinod, John A. Clithero, Gavan J. Fitzsimons, and Scott A. Huettel (2012), "New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences," Journal of Consumer Psychology, 22(1), 143-153.

Cutright, Keisha M., Adriana Samper and Gavan J. Fitzsimons (2012), "We Are What We Buy?," in "Identity and Consumption," Editors Russ Belk and Ayalla Ruvio, London: Routledge.

Morales, Andrea C., Eugenia C. Wu and Gavan J. Fitzsimons, "How Disgust Enhances the Effectiveness of Fear Appeals (2012)," Journal of Marketing Research, 49(June), 383-393.

Laurin, Kristin, Aaron C. Kay and Gavan J. Fitzsimons (2012), "Reactance versus Rationalization: Divergent Responses to Policies that Constrain Freedom," Psychological Science, 23(2), 205-209.

Moore, Sarah, David T. Neal, Gavan J. Fitzsimons and Baba Shiv (2012), "Wolve's in Sheep's Clothing: When and How Hypothetical Questions Affect Behavior," Organizational Behavior and Human Decision Processes, 117, 168-178.

Cutright, Keisha, Eugenia Wu, Jillian C. Banfield, Aaron Kay and Gavan J. Fitzsimons (2011), "When Your World Must Be Defended: Consuming to Justify the System," Journal of Consumer Research, 38(1), 62-77. 

Wu, Eugenia C., Keisha M. Cutright and Gavan J. Fitzsimons (2011), "How Asking 'Who Am I?' Affects What You Buy: The Influence of Self-Discovery on Consumption," Journal of Marketing Research, 48(2), 296-307.

Shachar, Ron, Tülin Erdem, Keisha Cutright and Gavan J. Fitzsimons (2011), "Brands: The Opiate of the Non-Religious Masses?" Marketing Science, 30(1), 92-110.

Chartrand, Tanya L. and Gavan J. Fitzsimons (2011), "Nonconscious Consumer Psychology," Journal of Consumer Psychology, 21, 1-3.

Banfield, Jillian C., Aaron C. Kay, Keisha M. Cutright, Eugenia C. Wu, and Gavan J. Fitzsimons (2011), "A Person by Situation Account of Motivated System Defense," Social Psychological and Personality Science, 2(2), 212-219.

McFerran, Brent, Darren W. Dahl, Gavan J. Fitzsimons and Andrea Morales (2010), "Might an Overweight Waitress Make You Eat More?  How the Body Type of Others Is Sufficient to Alter Our Food Consumption," Journal of Consumer Psychology, 20, 146-151.

McFerran, Brent, Darren Dahl, Gavan J. Fitzsimons and Andrea Morales (2010), "I'll Have What She's Having: The Social Influence of Obese Consumers on the Food Choices of Others," Journal of Consumer Research, 36(April), 915-929.

Wilcox, Keith, Beth Vallen, Lauren G. Block and Gavan J. Fitzsimons (2009), "Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to a Very Unhealthy Decision," Journal of Consumer Research, 36(October), 380-393. Winner, Best Paper Award, Marketing and Public Policy Conference 2009.

Ferraro, Rosellina, Tanya L. Chartrand and Gavan J. Fitzsimons (2009), "The Effects of Incidental Brand Exposure on Consumption," The Brand Experience: Handbook on Brand Management, Ed. Bernd H. Schmitt, Elgar, MA.
27. Morales, Andrea C. and Gavan J. Fitzsimons (2007), "Product Contagion: Changing Consumer Evaluations Through Physical Contact with "Disgusting" Products," Journal of Marketing Research, 44(2), 272-283.

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Joel Huber

Publications:

Viscusi, W. Kip, Joel Huber and Jason Bell (2013), "Assessing Whether There Is a Cancer Premium for the Value of a Statistical Life," Health Economics (in Press)

Viscusi, W. Kip, Joel Huber and Jason Bell (2013) "Private Recycling Values, Social Norms, and Legal Rules," Revue d'Economie Politique, (in Press).

Viscusi, W. Kip, Joel Huber, Jason Bell and Caroline Cecot (2013) "Discontinuous Behavioral Responses to Recycling Laws and Plastic Water Bottle Deposits," American Law and Economics Review, 110-155.

Schwartz, Janet; Nortin M. Handler, Dan Ariely, Joel Huber and Thomas Emerick (2013), "Choosing Among Employer-sponsored Health Plans: What Drives Employee Choices?" Journal of Occupational and Environmental Medicine, 55.3, 305-309.

Tong, Betty C., Joel Huber, Deborah D. Ascheim, John Puskas, T. Bruce Ferguson Jr., Eugene Blackstone and Peter K. Smith (2012) "Weighting Composite Endpoints in Clinical Trials: Essential Evidence from the Heart Team," The Annals of Thoracic Surgery, 94.6, 1908-1913.

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act, Marketing Science, 31 (September-October), 717-737.

Jason Bell, Joel Huber and W. Kip Viscusi (2012),"Alternative Policies to Increase Recycling of Plastic Water Bottles in the United States,", Review of Environmental Economics and Policy, Vol. 6, No. 2 (Summer). 190-211.

Viscusi, W. Kip, Joel Huber and Jason Bell (2012) "Heterogeneity in Values of Morbidity Risks from Drinking Water," Environmental and Resource Economics, 52.1, 169-187.

Viscusi, W. Kip and Joel Huber (2011) "Reference-dependent Valuations of Risk: Why Willingness-to-accept Exceeds Willingness-to-pay," Journal of Risk and Uncertainty, 44 (December) 19-44.

Viscusi, W. Kip, Joel Huber and Jason Bell (2011) "Promoting Recycling: Private Values, Social Norms, and Economic Incentives," American Economic Review: Papers and Proceedings, Vol. 101, No. 3 (May) 65-70.

Dong, Songting; Min Ding and Joel Huber (2010) "A Simple Mechanism to Incentive-align Conjoint Experiments," International Journal of Research in Marketing, 27, 25-32

Viscusi, Kip, W, Joel Huber and Jason Bell (2009), "Voter-Weighted Environmental Preferences," Journal of Policy Analysis and Management, Vol 28, No 4 (Fall) 655-671.

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Mary Frances Luce

 Publications:

Schwartz, J., Luce, M.F., and Ariely, D. (2011), "Are Consumers too Trusting? The Effects of Relationships with Trusted Advisors," Journal of Marketing Research, 48, S163-S174

Miller, V., Luce, M.F. and Nelson, R. (2011), "Relationship of External Influence to Parental Distress in Decision Making Regarding Children with a Life-Threatening Illness," Journal of Pediatric Psychology, June.

Robert M. Nelson, Tom L. Beauchamp, Victoria A. Miller, William W. Reynolds, Richard F. Ittenbach, and Mary Frances Luce (2010), "The Concept of Voluntary Consent " American Journal of Bioethics

Cavanaugh, L. A., Cutright, K. M., Luce, M. F., and Bettman, J. R., (2010) "Hope, Pride, and Processing During Optimal and Nonoptimal Times of Day." Emotion

Venkataraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., and Huettel, S. A., (2009), "Separate Neural Mechanisms Underlie Choices and Strategic Preferences in Risky Decision Making," Neuron, 62 (May 28), 593-602.

Victoria A. Miller, William W. Reynolds, Richard F. Ittenbach, Mary Frances Luce, Tom L. Beauchamp, and Robert M. Nelson (2009), "Challenges in Measuring a New Construct: Perception of Voluntariness for Research and Treatment Decision Making," Journal of Empirical Research on Human Research Ethics, 4 (3), 21-31.

Miller, E. G., Luce, M.F., Kahn, B.E. and Conant E.F. (2009), Understanding Emotional Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process," Journal of Service Research

Drolet, A., Luce, M.F. and Simonson, I. (2009) When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice Journal of Consumer Research, v36

Payne, J. W., Samper, A., Bettman, J. R., and Luce, M. F., 2008, "Boundary Conditions on Unconscious Thought in Complex Decision Making," Psychological Science, 19 (November), 1117-1122.

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Carl Mela

Publications:

Huber, Joel, Wagner Kamakura, and Carl F. Mela (2013), "A Topical History of JMR," forthcoming, Journal of Marketing Research.

Mela, Carl F., Jason M.T. Roos, and Yiting Deng (2013), "A Key Word History of Marketing Science," MarketingScience, 31, 1 (January?February), 8?18.

Yao, Song, Yuxin Chen, Carl F. Mela, and Jeongwen Chiang (2012), "Determining Consumers' Discount Rates With Field Studies," Journal of Marketing Research, 49, 6 (December), 822?841.

Mela, Carl F. (2011), "Data Selection and Procurement," Marketing Science, 30, 6(November-December), 965-976.

Yao, Song, and Carl F. Mela (2011), "A Dynamic Model of Sponsored Search Advertising," Marketing Science, 30, 3(May?June), 447?468.

Bronnenberg, Bart J., Jean?Pierre Dube, and Carl F. Mela (2010), "Do DVRs Moderate Advertising Effects?" Journal of Marketing Research, 47, 6(December), 998?1010.

Ataman, Berk, Harald J. van Heerde, and Carl F. Mela (2010), "The Long?term Effect of Marketing Strategy on Brand Performance," Journal of Marketing Research, 47, 5(October), 866?882.

Duan, Jason, and Carl F. Mela (2009), "The Role of Spatial Demand on Outlet Location and Pricing," Journal of Marketing Research, 46, 2 (April), 260?278.

Yao, Song, and Carl F. Mela (2009), "Sponsored Search Auctions: Research Opportunities in
Marketing,"Foundations and Trends in Marketing.

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Christine Moorman

Publications:

Moorman, Christine, Simone Weis, Natalie Mizik, and Fredrika J. Spencer (2012), "Firm Innovation and the Ratchet Effect among Consumer Packaged Goods Firms," Marketing Science, 31 (November-December), 934-951.

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act," Marketing Science, 31 (September-October), 717-737.

Moorman, Christine, Rosellina Ferraro, and Joel Huber (2012), "From Consumer Information Regulation to Competition: A Response," Marketing Science, 31 (September-October), 738-755.

Golder, Peter, Debanjan Mitra, and Christine Moorman (2012), "What is Quality? An Integrative Framework of Processes and States," Journal of Marketing, 76 (July), 1-23.

Noordhoff, Corine, Kyriakos Kyriakopoulos, Christine Moorman, Piet Pauwels, and Benedict Dellaert (2011), "The Bright Side and Dark Side of Embedded Ties in Business-to-Business Innovation," 75 (September), Journal of Marketing, 34-52.

Rust, Roland T., Christine Moorman, and Gaurav Bhalla (2010), "Rethinking Marketing," Harvard Business Review, 88 (January/February), 94-101.

Swaminathan, Vanitha and Christine Moorman (2009), "Marketing Alliances, Firm Networks, and Firm Value Creation," Journal of Marketing 72 (September), 52-69.

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Andres Musalem

Publications:

Lu, Yina, Andrés Musalem, Marcelo Olivares and Ariel Schilkrut (2013), "Measuring The effect of Waiting Time on Customer Purchases," Management Science, August, 59 (8): 1743-1763

Andrés Musalem, Marcelo Olivares, Eric Bradlow, Christian Terwiesch and Daniel Corsten (2010), "Structural Estimation of the Effect of Out-of-Stocks", Management Science, 56 (7): 1180-1197.

Musalem, Andrés, Eric T. Bradlow and Jagmohan S. Raju (2009), "Bayesian Estimation of Random-Coefficients Choice Models Using Aggregate Data," Journal of Applied Econometrics, 24 (3): 490-516.

Musalem, Andrés and Yogesh Joshi (2009), "How Much Should You Invest In Each Customer Relationship: A Competitive Strategic Approach," Marketing Science, 28 (3): 555-565 (authors listed in reverse alphabetical order).
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John Payne

Publications:

Heuttel, S. A., & Payne, J. W. (2009). Integrating neural and decision sciences: Convergence and constraints. Journal of Marketing Research, 46, 14-17.

Venkatraman, V., Payne, J. W., Bettman, J. R., Luce, M. F., & Heuttel, S. A. (2009). Separate neural mechanisms underlie choices and strategic preferences in risky decision making. Neuron, 62, 593-602.

Venkatraman, V., Payne, J. W., & Huettel, S. A. (2011). Neuroeconomics of Risky Decisions: From Variables to Strategies. In M. R. Delgado, E. A. Phelps & T. W. Robbins (Eds.), Decision Making, Affect and Learning: Oxford University Press.

Payne, J.W., and Venkatraman, V. (2011). Opening the Blackbox: Process Tracing in Decision Research. In Shulte-Mecklenbeck, M., Kuhberger, A. and Ranyard, R. (Eds.), Handbook of Process Tracing Methods in Decision Making (2011).

Payne, J. W. Investment Committee Decisions: Benefits, Pitfalls, and Improvements. In A. Wood (Ed.) Perspectives on Behavioral Finance, CFA Institute Research Monograph. (In press).

Vinod Venkatraman, Scott Huettel, Lisa Chuah, John Payne, and Michael Chee. (2011). Sleep Deprivation Biases the Neural Mechanisms Underlying Economic Preferences, Journal of Neuroscience, 31 (10), 3712-3718.

Johnson, E. J., Shu, S. B., Dellaert, B. G. C., Fox, C., Goldstein, D. G., Haubl, G., Larrick, R. P., Payne, J. W., Peters, E., Schkade, D., Wansink, B., & Weber, E. (2012). Beyond Nudges: Tools of a choice architecture. Marketing Letters, 23, 487-504.

Simonson, I., Bettman, J. R., Kramer, T., & Payne, J. W. (2013). Comparison selection: An approach to the study of consumer judgment and choice. Journal of Consumer Psychology, 23, 137-149.

Payne, J. W., Sagara, N., Shu, S. B., Appelt, K. C., & Johnson, E. J. (2013). Life expectancy as a constructed belief: Evidence of a Live-to or Die-by framing effect. Journal of Risk and Uncertainty, 46, 27-50.

________________________________________
Debu Purohit

Publications:

"Turn-and-Earn in a Product Line" (with Dinah Vernik). Forthcoming, Management Science.

 (2013) \The Effect of Slotting Allowances," (with Preyas Desai and Bo Zhou), The Palgrave Encyclopedia of Strategic Management.

(2010) "Forward Buying and Trade Promotions: Dynamic Channel Coordination" Journal of Marketing Research, February, 90-102.

(2011) "Music Downloads and the Flip Side of Digital Rights Management," (with Preyas Desai and Dinah Vernik), Marketing Science, 30, 6, 1011-1027.

(2012) "A Strategic Perspective on Durable Goods," (with Richard Staelin), Marketing Science. 31 (1), 27-32.

(2012) "A Reection on Analytical Work in Marketing,"(with Raphael Thomadsen, Robert Zeithammer, DinaMayzlin, Yesim Orhun, Amit Pazgal, Ram Rao, MichaelRiordan, Jiwoong Shin, Monic Sun, J. Miguel Villas-Boas), Marketing Letters, 23, 2, 381-389.

________________________________________
Rick Staelin

Publications:

"Optimal Market Intelligence Strategy When Management Attention Is Scarce", joint with Markus Christen and William Boulding, Management Science. April 2009.

"Alternative Pay-for-Performance Scoring Methods: Implications for Quality Improvement and Patient Outcomes", joint with William Boulding, Seth Glickman, et al., Medical Care. Vol 47 (10), October 2009.

"Cross-Function and Same-Function Alliances: How Does Alliance Structure Affect the Behavior of Partnering Firms?", joint with Wilfred Amaldoss, Management Science, Vol 38 (2), February 2010.

"Patient Satisfaction and Its Relationship with Clinical Quality and Inpatient Mortality in Acute Myocardial Infarction", joint with Seth Glickman, William Boulding and Matthew Manary, et al., Circulation-Cardiovascular Quality and Outcomes, Vol 3 (2), March 2010.

"General Alliance Experience, Uncertainty, and Marketing Alliance Governance Mode Choice," joint with Ning Li and William Boulding, Journal of the Academy of Marketing Science, Vol 38, Issue 2, April 2010.

"Marketing Modeling Reality and the Realities of Marketing Modeling", joint with Ann Coughlan, SC Choi, W.J. Chu et al., Marketing Letters, Vol 21 (3), September 2010.

"Consumption Effects of Bundling: Consumer Perceptions, Firm Actions, and Public Policy Implications", joint with Kathryn Sharpe, Journal of Public Policy & Marketing, Vol 29 (2), Fall 2010.

"Sophistication in Research in Marketing" joint with Don Lehmann and Leigh McAlister, JM's special 50th year anniversary issue, July 2011.

"Relationship between Patient Satisfaction with Inpatient Care and Hospital Readmission within 30 Days", joint with Bill Boulding, Seth Glickman, Matthew Manary (and Kevin Schulman), American Journal of Managed Care, Vol 17 (1), January 2011.

"Rust's and Staelin's Comments on: 'A structural model of sales force compensation dynamics: estimation and field implementation' " joint with John Rust, Quantitative Marketing and Economics, September 2011.

"Foreword: Revisiting the Workshop on Quantitative Marketing and Structural Econometrics", joint with Brett Gordon, Raphael Thomadsen, Eric Bradlow, Jean-Pierre Dube', Marketing Science, November 2011.

"Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers" joint with Alex Belloni, Bill Boulding and Mitch Lovett, Marketing Science, Vol 31 (4) July August 2012.
 
"A Strategic Perspective on Durable Goods", joint with Debu Purohit, Marketing Science, Vol 31 (1) January-February 2012.

"The Patient Experience and Health Outcomes" joint with Matthew Manary, William Boulding and Seth Glickman, New England Journal of Medicine, Vol 368 (3), January 17, 2013.
"A 'Meta-Analysis' of Multi-Brand, Multi-Outlet Channel Systems" joint with Eunkyu Lee, Rex Du and Weon Yoo. Management Science, Vol 59 (9), September 2013.

"Marketing Science: A Strategic Review" joint with Pradeep Chintagunta, Mike Hanssens, John Hauser, Raju, and Kannan Srinivasan, Marketing Science, Vol 32 (1), Jan-Feb 2013

________________________________________

Peter Ubel

Publications:

In Press:
 
Angott A, Comerford D, Ubel PA. "Does a Video Intervention Improve Quality of Life Predictions for a Medical Condition that Elicits Disgust?" Patient Education and Counseling.

Campbell T, O'Brien E, Van Boven L, Schwarz N, Ubel PA. "Too Much Experience: A Desensitization Bias in Emotional Perspective Taking". Journal of Personality and Social Psychology.

Ubel PA. "Can Patients in the U.S. Become Savvy Health Care Consumers?" UNC Law Review.

Jagsi R, Griffith K, DeCastro R, Stewart A, Ubel PA. "Gender, Role Models, and Medical Students' Specialty Choices among Graduates of U.S. Medical Schools in 2006-2008." Journal of the American College of Surgeons.

Henry S, Czarnecki D, Kahn V, Chou W, Fagerlin A, Ubel PA, Rovner D, Alexander S, Kinght S, Holmes-Rovner M. "Patient-physician Communication About Early Stage Prostate Cancer: Analysis of Overall Visit Structure." Cognitive Science.

Jolly S, Griffith K, DeCastro R, Stewart A, Ubel PA, Jagsi R. "Gender Differences in Time Spent on Parenting and Domestic Responsibilities by High-Achieving Young Physician-Researchers." Annals of Internal Medicine.

DeCastro R, Griffith KA, Ubel PA, Stewart A, Jagsi R. "Mentoring and the Career Satisfaction of Male and Female Academic Medical Faculty." Academic Medicine.

Peppercorn J, Zafar Y, Houck K, Ubel PA, Meropol N. "Does Comparative Effectiveness Research Promote Rationing of Cancer Care?" Lancet Oncology.

Levy H, Ubel PA, Dillard A, Weir D, Fagerlin A. "Health Numeracy: The Importance of Domain in Assessing Numeracy." Medical Decision Making. 34(1): 107-115, 2014

Nyhan B, Reifler J, Ubel PA. "The Hazards of Correcting Myths about Health Care
Reform." Medical Care, 51: 127-132, 2013

Banegas M, McClure J, Barlow W, Ubel PA, Smith D, Zikmund-Fisher B, Greene S, Fagerlin A. "Results from a randomized trial of a web-based, tailored decision aid for women at high risk for breast cancer." Patient Education and Counseling, 91 (3): 364-371, 2013

Sambuco D, Dabrowska A, DeCastro R, Stewart A, Ubel PA, Jagsi R. "Negotiation in Academic Medicine: Narratives of Faculty Researchers and Their Mentors." Academic Medicine. 88(4): 505-511, 2013

DeCastro R, Sambuco D, Ubel PA, Stewart A, Jagsi R. "Batting 300 is Good: Perspectives of Faculty Researchers and their Mentors on Rejection, Resilience, and Persistence in Academic Medical Careers." Academic Medicine. 88(4): 497-504, 2013

Scherer L, Ubel PA, McClure J, Greene S, Alford S, Holtzman L, Exe N, Fagerlin A. "Belief In Numbers: When and why women disbelieve tailored breast cancer risk statistics." Patient Education and Counseling. 92 (2): 253-259, 2013

Strong E, DeCastro R, Sambuco D, Stewart A, Ubel PA, Griffith K, Jagsi R. "Work-Life Balance in Academic Medicine: Narratives of Physician-Researchers and Their Mentors." Journal of General Internal Medicine, 2013, doi: 10.1007/s11606-013-2521-2

DeCastro R, Sambuco D, Stewart A, Ubel PA, Jagsi R. "Mentor Networks in Academic Medicine: Moving Beyond a Dyadic Conception of Mentoring for Junior Faculty Researchers." Academic Medicine. 88(4): 488-496, 2013

Ubel PA. The Predictable Irrationality of Righteous Minds, and the Work of Ethicists. Hastings Center Report. 43(3): 18-22, 2013

Comerford D, Ubel PA. "Effort Aversion: Job Choice and Compensation Decisions Overweight Effort." Journal of Economic Behavior & Organization. 92: 152-162, 2013

Korfage I, Fuhrel-Forbis A, Ubel PA, Zikmund-Fisher B, Greene S, McClure J, Smith D, Alford S, Fagerlin A. "Informed choice about breast cancer prevention: Randomized controlled trial of an online decision aid intervention." Breast Cancer Research. 15(5): R74, 2013

Liu P, Wisdom J, Roberto C, Liu L, Ubel PA. "Using Behavioral Economics to Design More Effective Food Policies to Address Obesity." Applied Economic Perspectives and Policy. 1-19, 2013

Ubel PA, Abernathy A, Zafar Y. "Full Disclosure - Out-of-Pocket Costs as Side Effects." New England Journal of Medicine. 369: 1484-1486, 2013

Jagsi R, Griffith K, Stewart A, Sambuco D, DeCastro R, Ubel PA. "Gender Differences in Salary in a Recent Cohort of Early-Career Physician-Researchers." Academic Medicine. 2013

Jagsi R, Griffith K, Stewart A, Sambuco D, DeCastro R, Ubel PA. "Gender Differences in the Salaries of Physician Researchers Unexplained by Specialty or Productivity." Journal of the American Medical Association, 307 (22): 2410-2417, 2012

Angott A, Comerford D, Ubel PA. "Imagining Life With an Ostomy: Does a Video Intervention Improve Quality of Life Predictions for a Medical Condition That May Elicit Disgust?" Patient Education and Counseling, 2012, 10.1016/j.pec.2012.10.015

Dillard A, Scherer L, Ubel PA, Smith DM, Zimund-Fisher BJ, McClure JB, Greene S, Stark A, Fagerlin A. "Breast cancer anxiety's associations with responses to a chemoprevention decision aid." Social Science & Medicine, 2012, 10.1016/j.socscimed.2012.10.009

Dillard AJ, Ferrer RA, Ubel PA, Fagerlin A. "Risk perception measures' association with behavior, affect, and cognition following colon cancer screening messages." Health Psychology, 31 (1): 106-113, 2012

Fowler FE, Gollust SE, Dempsey AF, Lantz PM, Ubel PA. "Issue Emergence, Evolution of Controversy and Implications for Competitive Framing: The Case of the HPV Vaccine." The International Journal of Press/Politics, 17 (2): 169-189, 2012

Peeters Y, Smith DM, Loewenstein G, Ubel PA. "After adversity strikes: Predictions, recollections and reality among people experiencing the onset of adverse circumstances." Journal of Happiness Studies, 13 (4): 589-600, 2012

Singer E, Couper MP, Fagerlin A, Fowler Jr FJ, Levin CA, Ubel PA, Van Hoewyk J, Zikmund-Fisher BJ. "The role of perceived benefits and costs in patients' medical decisions." Journal of Health Expectations, 2011, doi: 10.1111/j.1369-7625.2011.00739.x

Smith DM, Damschroder LJ, Kim SY, Ubel PA. "What's It Worth? Public Willingness to Pay to avoid Mental Illnesses Compared with General Medical Illnesses." Psychiatric Services in Advance, 63 (4): 319-324, 2012

Ubel PA, Berry S, Nadler E, Bell C, Kozminski M, Palmer J, Evans W, Strevel E, Neumann P. "In a Survey, Marked Inconsistency In How Oncologists Judged Value of High-Cost Cancer Drugs In Relation To Gains In Survival." Health Affairs, 31 (4): 709-717, 2012

Ubel PA, Zikmund-Fisher BJ. "Partisan vision biases determination of voter intent." PS: Psychology and Political Science, 44 (01): 81-84, 2011

Ubel PA, Silbergleit R. "Behavioral equipoise: A way to resolve ethical stalemates in clinical research." American Journal of Bioethics, 11(2): 1-8, 2011
 
Ubel PA. "The Experimental Imperative." The Hasting Center Report, March-April, p.3, 2011

Volk ML, Ubel PA. "Better off not knowing: improving clinical care by limiting physician access to unwanted diagnostic information." Archives of Internal Medicine, 171: 487-488, 2011

Gollust SE, Lantz P, Ubel PA. "Images of illness: How causal claims and racial associations influence public preferences for diabetes research spending." Journal of Health Politics, Policy and Law, 35 (6): 921-961, 2011

Ubel PA. "Giving Good Advice: It Is Not What Doctors Say, By How They Say It." Current Problems in Pediatric and Adolescent Health Care, 41 (4): 128-130, 2011

Kozminski MA, Neumann PJ, Nadler ES, Jankovic A, Ubel PA. "How long and how well: Oncologists' attitudes toward the relative value of life-prolonging versus quality of life-enhancing treatments." Medical Decision Making, 31(3): 380 - 385, 2011

Fagerlin A, Dillard AJ, Smith DM, Zikmund-Fisher BJ, Pitsh R, McClure JB, Greene S, Alford SH, Nair V, Hayes DF, Wiese C, Ubel PA. "Women's interest in taking tamoxifen and raloxifene for breast cancer prevention: Response to a tailored decision aid." Breast Cancer Research Treatment, 127: 681-688, 2011

Volk M, Lieber SR, Kim SY, Ubel PA, Schneider CE. "Contracts with patients in clinical practice." Lancet: 2011

Dillard AJ, Ubel PA, Smith DM, Zikmund-Fisher BJ, Nair V, Derry HA, Zhang A, Pitsch RK, et al. "The Distinct Role of Comparative Risk perceptions in a Breast Cancer Prevention Program." Annals of Behavioral Medicine, 42: 262-268, 2011

Lacey H.P, Loewenstein G, Ubel PA. "Compared to What? A Joint Evaluation Method for Assessing Quality of Life." Quality of Life Research, 20 (8): 116-1177, 2011

Zikmund-Fisher BJ, Windschitl PD, Exe N, Ubel PA. ""I'll Do What They Did": Social Norm Information and Cancer Treatment Decisions." Patient Education and Counseling, 85 (2011): 225-229

Zikmund-Fisher BJ, Fagerlin A, Ubel PA. "Risky feelings: Why a 6% risk of cancer doesn't always feel like 6%." Patient Education and Counseling, 81 (51): 87-93, 2011

Zikmund-Fisher BJ, Angott AM, Ubel PA. "The Benefits of Discussing Adjuvant Therapies One At A Time Instead of All At Once." Breast Cancer Research and Treatment, 129:79-87, 2011

Ubel PA, Angott AM, Zikmund-Fisher BJ. "Physicians Recommend Different Treatments for Patients than They Would Choose for Themselves." Archives of Internal Medicine, 171(7): 630-634, 2011

Kohn R, Ubel PA, Rubenfeld G, Levy M, Halpern S. "Rule of rescue or good of the many? An analysis of physicians' and nurses' preferences for allocating ICU beds." Intensive Care Medicine, 37(7):1210-1217, 2011

Waljee JF, Ubel PA, Atisha DM, Hu ES, nyAlderman AK, "The choice for Breast Cancer Surgery: Can Woman Accurately Predict Postoperative Quality of Life and Disease-Related Stigma?" Annals of Surgical Oncology, 18: 2477-2482, 2011

Jagsi R, DeCastro R. Griffith KA, Rangarajan S, Churchill C, Stewart A, Ubel PA. "Similarities and Differences in the Career Trajectories of Male and Female Physician-Researchers." Academic Medicine, 86 (11): 1415-1421, 2011

Fagerlin A, Zikmund-Fisher BJ, Ubel PA. "Helping Patients Decide: Ten Steps to Better Risk Communication." JNCI, 103 (19): 1436-1443, 2011

Fagerlin A, Zikmund-Fisher BJ, Smith DM, Nair V, Derry HA, McClure JB, Greene S, Stark A, Alford SH, Lantz P, Hayes DF, Wiese C, Zweig SC, Pitsch R, Jankovic A, Ubel PA. "Women's decisions regarding tamoxifen for breast cancer prevention: Responses to a tailored decision aid." Breast Cancer Research and Treatment. 119: 613-620, 2010.

Neumann PJ, Palmer JA, Nadler E, Fang CH, Ubel PA. "Cancer therapy costs influence treatment: A national survey of oncologists." Health Affairs. 29(1):196-202, 2010.

Ubel PA, Peeters Y, Smith DM. "Abandoning the language of "response shift": A plea for conceptual clarity in distinguishing scale recalibration from true changes in quality of life." Quality of Life Research. 19(4):465-471, 2010.

Ubel PA, Smith DM. "Why should changing the bathwater have to harm the baby?" Quality of Life Research. 19(4):481-482, 2010.

Poulin MJ, Brown SL, Ubel PA, Smith DM, Jankovic A, Langa KM. "Does a helping hand mean a heavy heart? Helping behavior and well-being among spouse caregivers." Psychology and Aging. 25(1): 108-117, 2010.

Ubel P.A. Beyond costs and benefits: "Understanding how patients make health care decisions." The Oncologist. 15 Suppl. 1: 5-10, 2010.

Dillard AJ, Fagerlin A, Dal Cin S, Zikmund-Fisher BJ, Ubel PA. :Narratives that address affective forecasting errors reduce perceived barriers to colorectal cancer screening." Social Science and Medicine. 71 (2010): 45-52, 2010.

Berry SR, Bell CM, Ubel PA, Evans WK, Nadler E, Strevel EL, Neumann PJ. "Continental Divide? The Attitudes of US and Canadian Oncologists on the Costs, Cost-Effectiveness, and Health Policies Associated With New Cancer Drugs." Journal of Clinical Oncology. 29 (2010): 1625, 2010.

Ubel PA, Smith DM, Zikmund-Fisher BJ, Derry HA, McClure J, Stark A, Wiese C, Greene S, Jankovic A, Fagerlin A. "Testing whether decision aids introduce cognitive biases: results of a randomized trial." Patient Education and Counseling. 80 (2010): 158-163, 2010.

Zikmund-Fisher BJ, Couper MP, Singer E, Levin C, Fowler Jr FJ, Ziniel S, Ubel PA, Fagerlin A. "The DECISIONS study: A nationwide survey of U. S. adults regarding nine common medical decisions." Medical Decision Making. 30 (2010): 20-34, 2010.

Zikmund-Fisher BJ, Couper MP, Singer E, Ubel PA, Ziniel S, Fowler Jr FJ, Levin C, Fagerlin A. "Deficits and variations in patient reports of how nine common medical decisions are made." Medical Decision Making. 30 (2010): 85-95, 2010.

Gollust S.E, Dempsey A.F, Lantz PM, Ubel PA, Flower EF. "Impact of Controversy Over HPV Vaccine Policies on Public Support for Immunizations: No Evidence for a Spillover Effect." Health Affairs. 29 (10): 2041-2046, 2010

Silverman KG, Loewenstein GF, Anderson BL, Ubel PA, Zinberg S, Schulkin J. "Failure of discount for conflict of interest when evaluating medical literature: a randomized trial of physicians." Journal of Medical Ethics 36:265-270, 2010

Volk ML, Warren GJW, Anspach RR, Couper MP, Merion RM, Ubel PA. "Foreigners traveling to the U.S. for transplantation may adversely affect organ donation: A national survey." American Journal of Transplantation. 10: 1468-1472, 2010

Volk M, Warren G, Anspach R, Couper M, Merion RM, Ubel PA. "Attitude of the American Public Toward organ Donation After Uncontrolled (Sudden) Cardiac Arrest." American Journal of Transplantation.10:675-680, 2010

Zikmund-Fisher BJ, Fagerlin A, Ubel PA. "A demonstration of "less is more" in risk graphics." Medical Decision Making, 30 (6): 661-671, 2010

Johri M, Damschroder L, Zikmund-Fisher BJ, Kim S, Ubel PA. "Can a moral reasoning exercise improve response quality to surveys of healthcare priorities?" Journal of Medical Ethics. 35(1): 57-64, 2009.
Kim S, Ubel PA, De Vries, R. "Pruning the regulatory tree." Nature. 457(7229): 534-535, 2009.

Engel KG, Heisler M, Smith DM, Robinson CH, Forman JH, Ubel PA. "Patient comprehension of emergency department care and instructions: Are patients aware of when they don't understand?" Annals of Emergency Medicine. 53(4): 454-461.e15, 2009.

Brown SL, Smith DM, Schultz R, Kabeto M, Ubel PA, Yee J, Kim C, Langa K. "Caregiving behavior is associated with decreased mortality risk." Psychological Science. 20(4): 488-494, 2009.

Jagsi R, Sheets N, Jankovic A, Motomura AR, Amarnath S, Ubel PA. "Frequency, nature, effects, and correlates of conflicts of interest in published clinical cancer research." Cancer. 115(12): 2783-2791, 2009.

Pyne JM, Fortney J, Tripathi S, Feeny D, Ubel PA, Brazier J. "How bad is depression? Preference score estimates from depressed patients and the general population." Health Services Research. 44(4): 1406-1423, 2009.

Jagsi R, Motomura AR, Amarnath S, Jankovic A, Sheets N, Ubel PA. "Under-representation of women in high-impact published clinical cancer research." Cancer. 115(14): 3293-3301, 2009.

Meropol NJ, Schrag D, Smith TJ, Mulvey TM, Langdon RM, Blum D, Ubel PA, Schnipper LE. "American Society of Clinical Oncology guidance statement: The cost of cancer care." Journal of Clinical Oncology. 27(23):3868-3874, 2009.

Gollust SE, Lantz PM, Ubel PA." The polarizing effect of news media messages about the social determinants of health." American Journal of Public Health. 99(12): 2160-2167, 2009.

Smith DM, Loewenstein G, Jankovic A, Ubel PA. "Happily hopeless: Adaptation to a permanent, but not to a temporary, disability." Health Psychology. 28(6): 787-791, 2009.

Jagsi R, Motomura AR, Griffith KA, Rangarajan S, Ubel PA. "Sex differences in attainment of independent funding by career development awardees." Annals of Internal Medicine. 151(11): 804-811, 2009.