Marketing Faculty Directory

We invite you to meet the marketing faculty and find out more about each one’s research interests and areas of expertise.

Tenure Track Faculty

Wilfred  Amaldoss

Amaldoss, Wilfred

Thomas A. Finch Jr. Professor

wilfred.amaldoss@duke.edu
p. +1.919.660.1994
f. +1.919.660.7990

Academic Area:

Marketing

Teaching / Research Interests:

Marketing Management, Pricing Strategy

Learn more:
Vita | Bio | Personal page

Dan  Ariely

Ariely, Dan

James B. Duke Professor



dandan@duke.edu
p. +1.919.660.7703
f. +1.919.681.6246

Academic Area:

Marketing

Teaching / Research Interests:

Behavioral Economics

Learn more:
Bio | Personal page

James R. Bettman

Bettman, James R.

Burlington Industries Professor

jrb12@duke.edu
p. +1.919.660.7851
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Consumer Behavior, Decision Making, Emotion and Choice

Learn more:
Vita | Bio | Personal page

Bryan  Bollinger

Bollinger, Bryan

Assistant Professor

bryan.bollinger@duke.edu
p. +1.919.660.7766

Academic Area:

Marketing

Teaching / Research Interests:



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Vita | Bio | Personal page

William  Boulding

Boulding, William

Dean and J.B. Fuqua Professor

bb1@duke.edu
p. +1.919.660.7822
f. +1.919.684.8742

Academic Area:

Marketing

Teaching / Research Interests:

Management and Leadership; Strategy and Firm Performance; Managerial Decision-Making and Consumer Response

Learn more:
Vita | Bio | Personal page

Tanya L. Chartrand

Chartrand, Tanya L.

Roy J. Bostock Professor

tanya.chartrand@duke.edu
p. +1.919.660.2904
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Consumer Behavior, Social Psychology, Social Cognition, Automaticity and Nonconscious Processes, Research Methods

Learn more:
Vita | Bio | Personal page

Preyas S Desai

Desai, Preyas S

Spencer R. Hassell Professor

desai@duke.edu
p. +1.919.660.2893
f. +1.919.660.7990

Academic Area:

Marketing

Teaching / Research Interests:

Marketing Management, Distribution Channels, Marketing of Durable Goods

Learn more:
Vita | Bio | Personal page

Julie Ann Edell

Edell, Julie Ann

Associate Professor

jae6@duke.edu
p. +1.919.660.7826
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Marketing Communications, Customer Relationship Management, Data Analysis/Persuasion, Affective Reactions

Learn more:
Vita | Bio | Personal page

Jordan  Etkin

Etkin, Jordan

Assistant Professor

jordan.etkin@duke.edu
p. +1.919.660.7855

Academic Area:

Marketing

Teaching / Research Interests:



Learn more:
Vita | Bio

Gavan  Fitzsimons

Fitzsimons, Gavan

R. David Thomas Professor

gavan@duke.edu
p. +1.919.660.7793
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Marketing Strategy, Entrepreneurial Marketing, Consumer Behavior

Learn more:
Vita | Bio | Personal page

Joel C Huber

Huber, Joel C

Alan D. Schwartz Professor

joel.huber@duke.edu
p. +1.919.660.7785
f. +1.919.681.6246

Academic Area:

Marketing

Teaching / Research Interests:

High-Technology Marketing, Marketing Strategy

Learn more:
Vita | Bio | Personal page

Mary Frances  Luce

Luce, Mary Frances

Robert A. Ingram Professor

mary.luce@duke.edu
p. +1.919.660.3736
f. +1.919.684.8742

Academic Area:

Marketing

Teaching / Research Interests:

Health Care Marketing, Consumer Behavior

Learn more:
Vita | Bio | Personal page

Carl F. Mela

Mela, Carl F.

T. Austin Finch Foundation Professor

mela@duke.edu
p. +1.919.660.7767
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Core Marketing, Product Management

Learn more:
Vita | Bio | Personal page

Christine  Moorman

Moorman, Christine

T. Austin Finch, Sr. Professor

moorman@duke.edu
p. +1.919.660.7856
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Marketing Strategy, Innovation, Consumer Behavior

Learn more:
Vita | Bio | Personal page

Russ  Morgan

Morgan, Russ

Associate Dean for the Duke MBA—Daytime and MMS Foundations of Business and Professor of the Practice

rmm37@duke.edu
p. +1.919.660.2931

Academic Area:

Marketing

Teaching / Research Interests:



Bio

Devavrat Debu  Purohit

Purohit, Devavrat Debu

Ford Motor Company Professor

purohit@duke.edu
p. +1.919.660.8092
f. +1.919.681.6245

Academic Area:

Marketing

Teaching / Research Interests:

Marketing of High Technology, Business to Business Marketing

Learn more:
Vita | Bio

Richard  Staelin

Staelin, Richard

Edward S. & Rose K. Donnell Professor

rstaelin@duke.edu
p. +1.919.660.7824
f. +1.919.660.7990

Academic Area:

Marketing

Teaching / Research Interests:

Ph.D. Seminar in Marketing Models, Marketing Strategy/Modeling Marketing Phenomenon

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Vita | Bio | Personal page

Peter A Ubel

Ubel, Peter A

Associate Director, Health Sector Management and Madge and Dennis T. McLawhorn University Professor

peter.ubel@duke.edu
p. +1.919.660.8003

Academic Area:

Marketing

Teaching / Research Interests:



Learn more:
Vita | Bio | Personal page

Other Faculty

John M McCann

McCann, John M

Professor Emeritus

mccann@duke.edu
p. +1.919.660.7776
f. +1.919.681.6246

Academic Area:

Marketing

Teaching / Research Interests:

Electronic Commerce

Learn more:
Vita | Bio