Research



Fuqua faculty are prolific scholars.  In addition to their active role in publishing and editing in journals, their scholarly output includes a top selling book by Dan Ariely and The CMO Survey by Christine Moorman.  The group is highly collaborative, often interacting in their research and teaching.

The research ambience at Fuqua is enhanced by an active and extensive seminar series which brings scholars from other leading programs to Duke.  These seminars are supplemented by other speaker series in economics, statistics and other programs.  Fuqua has also developed a well resourced behavioral lab and supports a number of databases that enable scholars to generate new marketing insights.  The IRI database, developed at Duke, has been used by over 100 schools and other groups.  Fuqua also partners with a number of top marketing firms such as P&G and Walmart  to enhance the relevance and impact of our work.