Market yourself successfully by developing brand "you." Our Business Communications I and II courses teach the most important career development lesson: how to market yourself and how to do it well. These intensive courses focus on personal brand and include resume, cover letter, and personal development as well as company outreach, interviewing skills, professional communication techniques and job search tools. 

Personal Branding

How well can you tell a story? Believe it or not, the art of storytelling could be the differentiating factor between you and another candidate during the interview process. Your ability to connect to a listener communicates a sense of who you are, what value you add, and where you're heading. Our Business Communication faculty and career development staff can help you create a storyline that ends in achievement.

The Career Management Center Says:

Your friends aren't the only ones checking out your Weibo status. Is your online image in line with your personal brand?

Develop Your Toolset

Creating a resume and cover letter is just the first step to finding a career. Learn how to set up informational interviews with companies by crafting effective outreach strategies and explore frameworks for conducting informational interviews that maximize your chances of landing a formal interview.

Mock Interviewing

Prepare for anything an interviewer may throw at you. Different interview methods require specialized interview preparation. For example, during a case interview, an interviewer presents you with information about a company and a problem they're facing before asking you to come up with a solution. We teach you how to answer these kinds of questions by creating logical structures, using data, and communicating persuasively. Case interviewing is common in many industries now and we'll ensure you are ready to handle the tough questions directly and effectively.

Additional Course Topics

  • Self-assessment
  • Social media branding
  • Identifying prospective employers
  • Creating a job search business plan
  • Developing 30- and 60-second elevator pitches
  • Interviewing and networking techniques
  • Cultivating references
  • Business etiquette and dressing for success
  • Business ethics and career code of conduct
  • Job offer evaluation and negotiation
  • Building a global job search