Duke - The Fuqua School of Business

Business Communication Courses

Market yourself successfully by developing brand "you." Our Business Communications I and II courses teach the most important career development lesson: how to market yourself and how to do it well. These intensive courses focus on personal brand and include resume, cover letter, and personal development as well as company outreach, interviewing skills, professional communication techniques and job search tools. 

Personal Branding

How well can you tell a story? Believe it or not, the art of storytelling could be the differentiating factor between you and another candidate during the interview process. Your ability to connect to a listener communicates a sense of who you are, what value you add, and where you're heading. Our Business Communication faculty and career development staff can help you create a storyline that ends in achievement.

The Career Management Center Says:

Your friends aren't the only ones checking out your Weibo status. Is your online image in line with your personal brand?