Duke - The Fuqua School of Business
Brendan Fitzgerald

Brendan Fitzgerald

Class of 2010

With what I learned about marketing, strategy, and management in the MMS program, I was able to draft a business plan and launch my side business.

The Extra Edge

Soccer has been a big part of my life. In college, I was a goalkeeper for 4 years, and I’ve played nationally and even internationally in Germany and Austria. During the MMS program, I played with the MBA Soccer Club and we won 1st place in a tournament at UCLA.

Because I love sports so much, I knew that I wanted to try to work in sports, so during the MMS program I started an online business, Extra Edge Training. It connects athletes with private coaches for one-on-one training. I got the business idea from my personal experience. During the summers, I coached soccer and gave private lessons to kids. I saw a need for athletes to connect with local coaches, but there was no platform to do so. With what I learned about marketing, strategy, and management in the MMS program, I was able to draft a business plan and launch my side business.

Career Goal

I majored in English because I really enjoyed it and I knew that college would be the only time to really explore it. But, I also knew that I wanted to do something in business. In the past, I thought I might enjoy real estate, so I interned at a real estate development company after my senior year. It was a good experience but it didn’t knock my socks off—I learned what I liked and what I didn’t like.

The MMS program came at the perfect time for me to supplement my education and to get a better feel for business. I also think it gave me an advantage in the job search. After a 6-month internship at Soccer United Marketing, in their Partnership Marketing Department, I was offered a full-time position, which I'm very excited about.

Academic Focus

I really focused on academics during the MMS program. From the start, the work load was no joke, so I didn’t overindulge in extracurricular activities. I actually spent a lot of time studying in the Ford Library, which has some great resources and databases. There’s any book you want, from anywhere, and it’s very convenient. If there’s a book in another campus library, you can request it, and it’ll be sent to the Ford Library, so you don’t have to run all over campus to find what you want.

I read the SportsBusiness Journal every week, which is a $300 value. I also read Bloomberg Businessweek and the Financial Times regularly, which proved to be one of the best learning tools. I was able to keep on top of current events and it reinforced what I was learning in class. I saw how what we were learning could be applied in the real world, which made me appreciate the program even more.