Duke - The Fuqua School of Business

News Release

Duke University to Launch First MBA Webcast Course

December 26, 2000

Starting Jan. 22, 2001, from a classroom at its Fuqua School of Business, Duke University will be the first university to offer a live webcast of a regularly scheduled MBA course to students outside its campus.

"We pioneered the 'place and space' model that blends classroom teaching with Internet-enabled learning, and this is an innovative extension of that model," Fuqua Dean Rex D. Adams said. "It allows us to extend our reach outside of our campus, giving these virtual students an opportunity for lifelong learning."

The course to be broadcast, "Global Asset Allocation and Stock Selection," will be taught by Professor Campbell R. Harvey, a specialist in portfolio management and global risk management. Harvey said the webcast course "accesses a part of the market that would otherwise be unreachable. This is a perfect opportunity to impact the practice of management."

Milton Blood, managing director of accreditation services with the AACSB - The International Association for Management Education, said Fuqua is the first to webcast a live course. "Certainly, Fuqua is the pioneer at this point," he said.

Business professionals without the time or resources to commit to an on-campus MBA program can utilize this course to advance their knowledge of global asset management, while earning a Fuqua certificate after acceptable completion of a final project. Additionally, this course provides MBA school alumni with the opportunity to keep abreast of changing business trends.

"We will carefully watch the results of this step forward to see if it would be applicable to other schools at Duke," Duke Provost Peter Lange added. "This is another example of Fuqua's being first among its peer business schools in the use of technology."

One person who has signed up for the webcast course is Paul Berg, a financial econometrician at Commonwealth Bank of Australia in Sydney. Berg is finishing his master's degree at the University of Sydney in economics and econometrics and is interested in international portfolio strategy.

"Campbell Harvey is known worldwide as a leader in asset allocation, and this course will help equip me with cutting-edge investment techniques and insights into financial markets," Berg said. "I doubt there is any comparable course available, and I am amazed that I will be able to access these lectures without having to leave my country."

Duke's Global Capital Markets Center and the Association for Financial Professionals are co-sponsors of the webcast course. The Association for Financial Professionals, located in Bethesda, Maryland, formerly the Treasury Management Association, has grown in the past 20 years into a community of more than 14,000 individuals representing a broad spectrum of financial disciplines.

Live webcasts of the course, via Digital Island Inc., begin on Jan. 22 and will occur every Monday and Thursday at 10:30 a.m. EST for 12 sessions. The course will be available in archived form for virtual students unable to view the live broadcast. Each 2-hour, 15-minute class will cover the theoretical and quantitative tools that are necessary for global asset management.

The cost for the course is $1,000 for non-Duke students and $500 for Duke alumni. Payment is accepted on a secured credit card site, and all registered students will receive a user name and password that will provide them with access to the broadcast site.

For more information or to register for this course, visit the URL located at: