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Duke PhD Student Wins Marketing Science Award

November 25, 2003

DURHAM , N.C. - Rex Du, a PhD student at Duke University 's Fuqua School of Business, has been named co-winner of the Marketing Science Institute (MSI) 2003 Alden G. Clayton doctoral dissertation competition.

Du's dissertation, titled, "Lifetime Total Category Requirement and Share of Category Requirements: Estimation and Application in Customer Equity Management," was selected from the 87 submissions the MSI received this year. Du's advisors were Wagner Kamakura, Carl Mela and Rick Staelin, Fuqua marketing professors and scholars at the Teradata Center for Customer Relationship Management at Duke University.

The doctoral dissertation competition encourages submissions of dissertation proposals on topics relevant to MSI's research priorities. Each submission was evaluated by at least three academics, and altogether, more than 170 academics participated as reviewers. Competition winners receive $5,000 and the honorable mentions $1,000. Du shared the 2003 award with Simona Botti, a PhD student from the University of Chicago.