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Duke’s Teradata Center Announces New Leadership; Center Co-Director And Visiting Scholar

October 09, 2003

DURHAM, N.C. -- The Teradata Center for Customer Relationship Management at Duke University (the Center) has appointed Robert E. Fair Jr. to the position of executive co-director, and welcomes Harvard Professor, John A. Deighton as the Center’s latest visiting scholar.

Fair, chief marketing officer at Teradata, a division of NCR, joins executive director Rick Staelin and executive co-directors Martha Rogers and William Boulding in the leadership and management of the Center, a multi-million dollar think tank advancing the field of customer relationship management (CRM) worldwide.

Fair was appointed chief marketing officer for Teradata earlier this year. He is responsible for Teradata's global marketing activities including industry, solution and data warehouse marketing; global alliances; strategic planning; and marketing communications, public relations and field communications. In addition to his position at the Center, Fair also serves on the board of trustees for the Marketing Science Institute, as a member of the IDC Software Leadership Council, and on the board of directors for the Information Technology Industry Council.

As a visiting scholar, Deighton will be working with the center primarily on customer relationship management research.

Deighton is the Harold M. Brierley Professor of Business Administration at the Harvard Business School, where he has been on the faculty since 1994. Deighton’s main research interest is how interactive technologies shape the practice of marketing. He was a founding editor of the Journal of Interactive Marketing, which reports scholarly research in this emerging field. He has published extensively in the leading marketing journals on topics that range from marketing strategy to database marketing and relationship marketing. Deighton has a Ph.D. in marketing from the Wharton School, University of Pennsylvania, an undergraduate chemical engineering degree from the University of Natal and an MBA from the University of Cape Town.

“As the Center continues to build its network of leading minds in customer management, Professor Deighton’s joining the center as a visiting scholar will further enrich the knowledge base in how corporations can conduct business based on an analytical customer-centric approach,” comments Center Managing director, Sanyin Siang.

Deighton will be a visiting scholar at the center from September 2003 through March 2004.

The Teradata Center was established in January 2001 at Duke University through a partnership with Teradata, a division of NCR Corporation. Its overarching goal is to prioritize, facilitate and disseminate academic research in the field of customer relationship management. The center funds research, produces case studies and papers, develops curricula and generates data sets for sharing with other institutions and industry, worldwide.

For more information about the Teradata Center for Customer Relationship Management, visit http://www.teradataduke.org.