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Duke Center Grantee Wins AMA Award for Best Dissertation

September 07, 2003

DURHAM, N.C. — A dissertation funded through a grant from the Teradata Center for Customer Relationship Management at Duke University recently won an American Marketing Association (AMA) award.

The AMA’s Technology and Innovation Special Interest Group (TechSIG) announced Kristin Rotte’s dissertation “Destination ‘e’: Detecting and Managing Customer Uncertainty in a Forced Migration Initiative within a Business to Business Market” as the winner of the first annual TechSIG Best Dissertation Competition.

Rotte is currently a marketing lecturer at the Australian Graduate School of Management at the University of New South Wales and the University of Sydney. Her dissertation and other CRM research interests include issues relating to customer migration across channels and new technology, customer retention versus customer acquisition, customer vulnerability following service failures and recovery, evolution of opportunism in business to business relationships, and managing profitability of relationships.

TechSIG comprises academics and professionals interested in marketing and technology. The Group arranges award-based events to further its mission of advancing greater appreciation and understanding of marketing and technology based issues. TechSIG also sponsors panels and sessions at AMA Educators conference.

The Teradata Center for Customer Relationship Management at Duke University (the Center) advances the field of Customer Relationship Management (CRM) through research and learning. This multi-million dollar global think tank, based at Duke’s Fuqua School of Business, was established in January 2001 through a grant from the Teradata Division of NCR. It serves to leverage the intellectual resources of a leading academic institution and corporation to merge theory and practical business experience, thereby, creating a world-class center in CRM research and curriculum design. The Center’s activities are wide-ranging and provide numerous opportunities for involvement and learning to researchers, students and executives. From supporting academic research to providing executive education courses and speaker panels, the Center is at the forefront of CRM advancement.

For more information about the Teradata Center for Customer Relationship Management, visit http://www.teradataduke.org.