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Duke Center Research Associate Wins Direct Marketing Award

April 22, 2003

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Eduardo Poterio

DURHAM, N.C. – Eduardo Poterio is the 2003 scholarship winner and Fuqua School of Business representative at the Direct Marketing Education Foundation's (DMEF) The John Yeck Center for Advanced Studies in Direct and Interactive Marketing. Poterio is a Fuqua MBA candidate from the class of 2004 and is a student research associate of the Teradata Center for Customer Relationship Management at Duke University.

 

Each year, the DMEF selects 15 MBA students from the nation’s top graduate schools of business or integrated marketing communications programs for its one-week program providing hands-on casework, intensive instruction, and contact with high-level industry executives. The program comprises employees with extensive direct and interactive experience and strong leadership potential who also learn from students from leading institutions. This year’s program will be held June 1-6, and will be led by two leading professors in the field of interactive and direct marketing; John Deighton, Harold M. Brierley Professor of Business Administration, Harvard University and Bob Blattberg Polk Bros. Distinguished Professor of Retailing and director of the Center for Retail Management at Northwestern University.

Students are nominated and selected based on strong academic background with an interest in subject matter. Fuqua's selection committee included Rick Staelin, Carl Mela, Kurt Carlson and the Teradata Center for Customer Relationship Management at Duke University.

Established in 1966, the DMEF is a non-profit educational affiliate of the Direct Marketing Association. It comprises of 4,700 member companies, worldwide. This year’s DMEF program is the fourth annual John Yeck Center for Advanced Studies in Direct and Interactive Marketing.

The Teradata Center was founded in January 2001 at Duke’s Fuqua School of Business. This multi-million dollar academic center was established through a grant from the Teradata Division of NCR. The center’s overarching goal is to facilitate and disseminate academic research of customer relationship management. The center funds research, produces case studies and papers, develops curricula and generates data sets for sharing with other institutions and industry.

For more information about the Teradata Center for Customer Relationship Management, visit http://www.teradataduke.org.