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Duke’s Teradata Center Inducts New Student Research Associates into SRA Program

October 08, 2003

DURHAM, N.C. -- The Teradata Center for CRM at Duke University (the Center) recently selected nine Student Research Associates (SRAs) from the incoming first year MBA class. The new SRAs were chosen through a competitive selection process. The first year SRAs are: Andy Goldberg, William Curtis, Clark Passino, Frederico Arreola, Alejandro Santana Garcia-Fuster, Avner Ben-Bassat, Richard Tse, Benny Yip, and Everett Neal.

These students join the existing second year SRA team of Eduardo Poterio, Allen Dang, Ami Katiyar, Lara Cherem, Katie Lay, Josh Moss, Nadav Peleg, and Brett Lasher.

During the academic period, SRAs work to develop activities related to CRM. This year, the SRAs will be involved in developing managerial summaries of CRM research papers, working on case studies, reviewing and discussing latest CRM articles in bi-weekly meetings, networking with alumni involved in CRM related occupations, and organizing CRM events among other activities. Previous Center SRAs have received internship positions in top multi-national companies including Pepsi Co., Eli Lilly and Dell Computers.

“We are proud of our SRA team as these students serve as Center ambassadors, promoting the value of CRM advancement at Fuqua,” says Center managing director Sanyin Siang.

The Teradata Center for Customer Relationship Management at Duke University advances the field of Customer Relationship Management (CRM) through research and learning. This multi-million dollar global think tank, based at Duke’s Fuqua School of Business, was established in January 2001 through a grant from the Teradata Division of NCR. It serves to leverage the intellectual resources of a leading academic institution and corporation to merge theory and practical business experience, thereby, creating a world-class center in CRM research and curriculum design. The Center’s activities are wide-ranging and provide numerous opportunities for involvement and learning to researchers, students and executives. From supporting academic research to providing executive education courses and speaker panels, the Center is at the forefront of CRM advancement.

For more information about the Teradata Center for Customer Relationship Management, visit http://www.teradataduke.org.