Duke - The Fuqua School of Business

News Release

Duke Students' Non-Profit Corporation Sells Bracelets to Support Emily Krzyzewski Family Life Center

February 06, 2005

Note to editors: Duke for LIFE representatives will sell bracelets and be available for interviews at the Duke-North Carolina men's basketball game Wednesday, Feb. 9. Downloadable full-size Duke for LIFE image

DURHAM, N.C. -- Five MBA students at Duke University's Fuqua School of Business have formed a non-profit corporation, Duke for LIFE, to raise money for the Emily Krzyzewski Family LIFE Center.

 This month, the students have launched their first fund-raising effort, Duke for LIFE blue silicone bracelets, which sell for $2 each. All proceeds go toward the construction of the center.duke_for_life

"During orientation, we were encouraged to maximize our opportunities while at Fuqua -- to take risks -- and leave behind a legacy," said Matt Corona, a first-year student at Fuqua and one of the founders of Duke for LIFE. "Around that time, I was introduced to Lance Armstrong's LIVESTRONG bracelets and the Emily K Center. It turned out to be perfect timing. Our project allows us to apply lessons from the classroom while helping a great cause."

Duke for LIFE's initial goal is to raise $10,000 in funds and increase community awareness of the Emily Krzyzewski Center. The center, established by Duke men's basketball coach Mike Krzyzewski in honor of his mother, aims to provide programming and a nurturing environment for children and families. Efforts are now underway to raise $6.4 million to construct a building in Durham's West End.

"Together, we can continue in that same spirit to create those much-needed avenues of support that will change lives by enabling Durham's West End community residents to touch their hopes and dreams," said Mike Krzyzewski, who also teaches at Fuqua. "The Duke for LIFE campaign is an opportunity for everyone to support the Durham community."

Marleah Rogers, director of project management at the Emily Krzyzewski Center , said she is glad to see a relationship developing between the center and Duke students. " We can have a much greater and sustainable impact than we could accomplish alone," she said.

" I am proud to wear a Duke for LIFE bracelet for two reasons," she added. "First because of the dream it will help us achieve at the Emily Krzyzewski Family Life Center , and second because it is symbolic of Duke University's ability to instill the value of service for life throughout its organization and its student population."

Duke for LIFE has raised nearly $5,000 to date. The bracelets are now on sale in the Duke Bookstore (www.dukestore.com) and Cameron Indoor Stadium concessions.