Duke - The Fuqua School of Business

News Release

TED2009 Features Professor Dan Ariely

February 10, 2009

Dan Ariely, the James B. Duke Professor of Behavioral Economics, was featured as the first speaker of the TED2009 conference February 7 in Long Beach, CA.

Ariely, author of the best-selling book Predictably Irrational, shared lessons from his research exploring the circumstances under which people cheat.  Ariely focused on the dangers of many people cheating just a little bit, and explained why it can be easy for people to justify cheating to themselves.  Learn more about Ariely's findings from this piece on Wired.com.

TED2009 bloggers provided live coverage of the entire conference, including this digest of Twitter dispatches from Ariely's talk.