Laura Brinn
Duke University's
Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708-0125
Tel +1.919.660.2903
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The Upside of Irrationality with Dan Ariely, July 9 and 16
June 23, 2010
Online Office Hours
Join Ariely virtually for a live "Office Hours" webcast interview 1:30 p.m. Friday, July 9, on Duke's Ustream channel.
Viewers can submit questions for Ariely in advance or during the session by email to live@duke.edu, on the Duke University Live Ustream page on Facebook or via Twitter with the tag #dukelive.
Reading and Signing at Duke
Ariely will discuss "The Upside of Irrationality," take audience questions, and be available for book signing in Geneen auditorium at The Fuqua School of Business at 5p.m. on Friday, July 16.
Ariely is the James B. Duke Professor of Behavioral Economics at Duke, where he teaches undergraduate and MBA courses. In his first book "Predictably Irrational," Ariely revealed the multiple biases that lead us to make unwise decisions. Now, in "The Upside of Irrationality," he exposes the surprising negative and positive effects irrationality can have on our lives. From our office attitudes, to our romantic relationships, to our search for purpose in life, Ariely explains how to break through negative patterns of thought and behavior to make better decisions.
Duke University Edition of The Upside of Irrationality
The Duke University Limited Edition of "The Upside of Irrationality," available exclusively through Duke Stores, features a Duke-themed cover and special introductions by Ariely and Fuqua School of Business Dean Blair Sheppard.
Order Your Limited Duke University Edition here.