Laura Brinn
Duke University's
Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708-0125
Tel +1.919.660.2903
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Desai Named Editor-in-Chief of Marketing Science
August 12, 2010
Preyas Desai, Spencer R. Hassell Professor of Marketing at The Fuqua School of Business, has been named to the prestigious position of the Editor-in-Chief of the journal Marketing Science. His term will begin January 1, 2011. Published by the Institute for Operations Research and the Management Sciences (INFORMS), Marketing Science is the premier quantitative journal in the marketing field.
Desai is currently serving as a departmental editor for the marketing department of Management Science, an area editor for Marketing Science, and an associate editor for Quantitative Marketing and Economics.