Laura Brinn
Duke University's
Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708-0125
Tel +1.919.660.2903
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Wilbur Honored with Frank M. Bass Award
August 12, 2010
Ken Wilbur, Assistant Professor of Marketing at Fuqua, recently received the Frank M. Bass Award for the best marketing paper derived from a Ph.D. thesis and published in Marketing Science or Management Science. Wilbur’s thesis, A Two-Sided, Empirical Model of Television Advertising and Viewing Markets, was published in the journal Marketing Science.
The Frank M. Bass Award is given annually by INFORMS, the Institute for Operations Research and the Management Sciences.