The Center for International
Business Education and
The Offshoring Research Network is affiliated with CIBER, located at Duke University’s Fuqua School of Business. CIBER is a crossdisciplinary research center that develops and engages in programs that promote international business research and education, as well as global competitiveness.
The Offshoring Research Network (ORN) survey project was launched in 2004 by the Center for International Business Education and Research (CIBER) under the leadership of Dr. Arie Y. Lewin, Professor of Strategy and International Business and Director of Duke CIBER. Dr. Lewin remains the ORN project’s Lead Principal Investigator.
The project initially studied the advancing trend of global sourcing, including administrative and technical tasks. In 2004, the CIBER research team launched the first annual online survey of U.S. companies engaged in or considering sourcing administrative and technical tasks abroad. Sponsored by Archstone Consulting, the survey was conceptualized as a tool to track offshoring drivers, risks, and concrete implementations over time.
After the second annual survey in 2005, Duke CIBER launched collaborations with European research partners. Since then, the project has steadily grown and now includes nine research partners and organizations across Europe and Asia.
In 2007, the Conference Board became a lead supporter of the ORN project. The ORN team also launched a complementary survey of service providers, mainly based in India, China, and the United States. In 2009, the ORN survey was converted into an online application with a new benchmarking feature designed to add value to participating organizations.
Global sourcing is understood as an intermediary step towards evolving new global organizational capabilities rather than an end in itself. After its initial focus on offshoring white-collar work, the ORN project has placed more emphasis on the global search for talent and sourcing higher-skilled tasks, in particular product development.