Preyas S Desai, Professor

Spencer R. Hassell Professor, Marketing Management, Distribution Channels, Marketing of Durable Goods

Expertise and Research

Marketing Strategy, management of distribution channels, healthcare marketing, marketing of durable goods, segmentation and price discrimination.

Positions Held

Professor of Business Administration (with tenure), The Fuqua School of Business, Duke
University, 2005-present
Associate Professor of Business Administration, The Fuqua School of Business, Duke University, 1999-2002
Assistant Professor of Business Administration, The Fuqua School of Business, Duke University, 1997-1999
Assistant Professor of Management, Krannert Graduate School of Management, Purdue University, 1992-1997.

HSM Courses

Marketing Management