The Duke MBA
October 25 - 28, 2015
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Great Leadership Requires Great Communication
To influence, persuade, and inspire others, you need to be an expert in communicating with diverse constituencies both inside and outside of your organization. Learn how to deliver a compelling message during planned and unplanned situations from Dorie Clark, adjunct professor, former presidential campaign spokesperson, and author.
This program will provide you with the tools to:
- Command attention with clarity and confidence.
- Answer tough questions from reporters, stakeholders, and clients.
- Use social media to enhance your public persona.
|Day 1||Arrival and welcome dinner - networking with faculty and fellow participants|
Presenting with Power
Leading and Communicating Through Crisis and Embracing the Power of Social Media
Answering the Tough Questions
Advanced Communications is intended for senior leaders and executives who want to dramatically enhance their communications effectiveness and command attention from their audiences. This program is ideal for professionals who interface with the general public and key stakeholders.
Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a "branding expert" by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Chinese, French, Polish, and Thai.
Clark consults with and has presented to a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.
Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina's Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post's "100 Must Follow on Twitter" list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.
She has also guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, the University of Pennsylvania's Wharton School of Business, the University of California-Berkeley's Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.
A former New England Press Association award-winning journalist, Clark is also the director of the lauded environmental documentary film, The Work of 1000. She currently serves as co-chair of the Board of Visitors of Fenway Health and is a member of the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals.
At age 14, Clark entered Mary Baldwin College's Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. Follow her on Twitter @dorieclark.