Advanced Communications

Program Dates

October 08 - 10, 2014

Cost: $4,200

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This program is eligible for Professional Development Units for the PMP ® under category B
of PMI's Continuing Education Requirements.

Related Information



Great Leadership Requires Great Communication

To influence, persuade, and inspire others, you need to be an expert in communicating with diverse constituencies both inside and outside of your organization. Learn the art of effective communication from Dorie Clark, adjunct professor, former presidential campaign spokesperson, and author. This program will provide you with the tools to:

  • Command attention with clarity and confidence.
  • Answer tough questions from reporters, stakeholders, and clients.
  • Use social media to enhance your public persona.

 

Objectives
Advanced Communications teaches you how to deliver a compelling message during planned and unplanned situations. 

Expand below to view course content.

Contract All Expand All

  • Presenting With Power

  • Leading and Communicating through Crisis

  • Embracing the Power of Social Media

  • Mastering Your Message

Topics & Schedule
Day Topics
Tuesday, October 7, 2014 Arrival and welcome dinner - networking with faculty and fellow participants
Wednesday, October 8, 2014
Presenting with Power
  • Analyze TED talks and other short videos to determine what makes an effective and less effective talk.
  • Evaluate and compare your 5-10 minute talk and receive feedback.
  • Learn how to listen to and handle audience questions.
Thursday, October 9, 2014
Leading and Communicating Through Crisis and Embracing the Power of Social Media
  • Develop a crisis communications strategy.
  • Role-play how to communicate during uncertainty.
  • Review and analyze your online influence level.
  • Discuss LinkedIn best practices and update your profile.
  • Brainstorm content ideas for blog posts, videos, and podcasts.
  • Learn how to position yourself as a thought leader through social media.
Friday, October 10, 2014
Answering the Tough Questions
  • Examine and discuss media interviews done right and wrong.
  • Be interviewed, practice crowd sourcing questions, and critique your performance.
  • Answer participant questions, engage in additional interviews and recap.
Who Should Attend
Advanced Communications is intended for senior leaders and executives who want to dramatically enhance their communications effectiveness and command attention from their audiences. This program is ideal for professionals who interface with the general public and key stakeholders.
Faculty
Dorie-Clark resizedDorie Clark

Dorie Clark is a marketing strategy consultant and frequent contributor to the Harvard Business Review and Forbes. Recognized as a "branding expert" by the Associated Press and Fortune, she is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013), which is being translated into Chinese, French, Polish, and Thai.

Clark consults with and has presented to a diverse range of clients, including Google, the World Bank, Microsoft, Morgan Stanley, the Ford Foundation, Yale University, the Mount Sinai Medical Center, and the National Park Service.

Clark, a former presidential campaign spokeswoman, is an adjunct professor of business administration at Duke University's Fuqua School of Business. She has taught marketing and communications at Tufts University, Suffolk University, Emerson College, HEC-Paris, Babson College, the University of North Carolina's Kenan-Flagler School of Business, and Smith College Executive Education. She has been named to the Huffington Post's "100 Must Follow on Twitter" list for 2013 and 2014, and to the #Nifty50 list of top women on Twitter.

She has also guest lectured at universities including Harvard Business School, the Harvard Kennedy School, Stanford University's Graduate School of Business, the University of Pennsylvania's Wharton School of Business, the University of California-Berkeley's Haas School of Business, Georgetown, NYU, the MIT Sloan School of Management, and the University of Michigan. Her work has been published in the Harvard Business Review Guide to Getting the Right Job and the Harvard Business Review Guide to Networking, and she is quoted frequently in the worldwide media, including NPR, the BBC, and MSNBC.

A former New England Press Association award-winning journalist, Clark is also the director of the lauded environmental documentary film, The Work of 1000. She currently serves as co-chair of the Board of Visitors of Fenway Health and is a member of the Board of Overseers for the Massachusetts Society for the Prevention of Cruelty to Animals.

At age 14, Clark entered Mary Baldwin College's Program for the Exceptionally Gifted. At 18, she graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. Follow her on Twitter @dorieclark.