Navigating Health Care Trends

Program Dates

May 17 - 20, 2015

Cost: $4,800

Project Management Institute


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The health care industry is being disrupted by a variety of regulatory and market forces. Business models are being reshaped to accommodate the emergence of outside influences including the Affordable Care Act, public and private exchanges, expansion of high-deductible health plans, and new technologies. Navigating Health Care Trends gives you an opportunity to engage with leaders from across the industry to prepare for the trends shaping your business now and in the future.

Join us as we explore these trends through lectures, case studies, classroom and team exercises, and small group discussions informed by the Fuqua faculty's research. You'll be challenged to think more creatively about how your business can continue to prosper in health care's new landscape.


Course Objectives
  • Understand the perspectives of your partners and competitors in the health care ecosystem.
  • Analyze changes in the way providers and manufacturers are paid.
  • Understand your customers to improve the value of your health care product or service.
  • Identify which disruptive forces can succeed in the constrained health care space where government plays an important role in regulation and reimbursement.
  • Recognize market segments which will grow or shrink in profitability.
  • Cultivate a broader understanding of the health care sector so that you can shape the factors within your control.
  • Reallocate resources based on shifting paradigms.
Topics & Schedule
 Sunday, May 17

6:00 PM - 7:30 PM
Introduction to Program
David Ridley

7:30 PM - 9:00 PM
Reception & Dinner

 Monday, May 18

7:00 AM - 8:00 AM

8:30 AM - 12:00 PM
Disruption in Paying for Health Care
David Ridley & Don Taylor

  • Discussion: Will Disruptive Innovations Cure Health Care
  • Disruption in Government Reimbursement: The Affordable Care Act Today and Tomorrow

12:00 PM - 1:30 PM
Lunch & Team Meetings

1:30 PM - 5:00 PM
Disruption in Paying for Health Care (cont.)
Grace Terrell & Brian Caveney

  • Disruption in Reimbursement: Bundling, Capitation, Accountable Care Organizations
  • Disruption for Patients: Consumerism in Choosing Health Plans and Providers

6:00 PM - 8:00 PM
Dinner & Keynote: Leadership Priorities of a Health Care CEO
George Abercrombie

 Tuesday, May 19

7:00 AM - 8:00 AM

8:30 AM - 11:30 AM
Disruption for Providers
David Ridley & Krishna Udayakumar

  • Computer-Aided Decision Making
  • Virtual Care (Telehealth)
  • Practicing at the Height of Licensure
  • Retail Clinics
  • Specialty Hospitals
  • Medical Value Travel
  • Innovation in Emerging Markets

11:30 AM – 1:00 PM
Lunch & Team Meetings

1:00 PM - 4:00 PM
Disruption for Manufacturers
David Ridley

  • Biosimilars, Store Labels (Cardinal)
  • Health Technology Assessment (Cost Effectiveness)
  • Niche Medicine

4:00 PM - 5:00 PM
Team Meetings

6:00 PM - 8:00 PM

 Wednesday, May 20

7:00 AM - 8:00 AM

8:30 AM - 9:00 AM
Team Meetings

9:00 AM - 10:30 AM
Team Presentations

10:30 AM - 11:30 AM
David Ridley

11:30 AM - 1:00 PM


Who Should Attend
This program is designed for senior health care professionals (7+ years of work experience) who seek to understand the drivers of healthcare strategy and planning including, insurers, service providers, information technology/analytics providers and others who support the delivery of health care.

You'll spend three days with some of Fuqua's world-renowned faculty who specialize in the field of business and healthcare, a health policy expert from Duke's Sanford School of Public Policy and a former CEO of Roche Pharmaceuticals, NA. 

Read their full bios below.

david ridleyDavid Ridley
Faculty Director, Health Sector Management
Dr. and Mrs. Frank A. Riddick Associate Professor of the Practice of Business and Economics
Duke University

In his research, David's examines innovation, location, and pricing, especially in health care. To encourage innovation in medicines for neglected diseases, David, with Henry Grabowski and Jeffrey Moe, proposed a priority review voucher prize. The prize became law in 2007. David teaches courses on health care, economics, and strategy.

George_Abercrombie_Headshot resizedGeorge B. Abercrombie
Adjunct Professor
Duke University

George served as President and Chief Executive Officer (2011-2009) at Hoffmann-La Roche Incorporated where he was responsible for leading the North American Pharmaceuticals Operations in Nutley, New Jersey, and the Canadian affiliate, Hoffmann-La Roche Ltd. in Mississauga, Ontario. During his tenure, Abercrombie also served as a member of the Roche Pharmaceutical Executive Committee (PEC), which was responsible for developing and implementing global strategy for the Pharmaceuticals Division. While at Roche, Abercrombie was a member of the Executive Committee and Board of Directors of the U.S. trade organization PhRMA (Pharmaceutical Research & Manufacturers of America), and the state Healthcare Institute of New Jersey.

As an Adjunct Professor Abercrombie teaches second year MBA candidates in the Health Sector Management program. Abercrombie currently serves as Chairman of the Board of Brickell Biotech and Vice-Chairman of the Board and Chairman of the Audit Committee of Project Hope. He is Chairman of the Board of Directors of Biocryst Pharmaceuticals where he serves on the Audit, Corporate Governance and Nominating, and Compensation Committees and is a member of the Board of Directors of Physicians Interactive Holdings, Inc.

speaker-bcaveney resizedBrian J. Caveny MD, JD, MPH
Vice President and Medical Director of Healthcare Consulting
Blue Cross and Blue Shield of North Carolina

Dr. Caveney is responsible for the development, coordination and implementation of strategies to help employers better manage health care costs while improving the health outcomes of their employees. He also oversees the Healthcare Program Developers, Healthcare Program Managers, our full suite of wellness and disease management programs, and member engagement initiatives to improve the quality of preventive care for our Members. 
Prior to joining BCBSNC, Dr. Caveney served as physician and assistant professor at Duke University Medical Center. In addition to clinical practice, he co-directed the preventive medicine course in the Duke School of Medicine. Dr. Caveney also provided consulting services for several companies in the Research Triangle Park region, working on issues of employee wellness, benefit plan design, workers' compensation, disability, case management and regulatory compliance.  He is an adjunct faculty at Duke, serves on the Lexis Nexis National Workers' Compensation Advisory Board and is the Editor-in-Chief of Occupational Injuries and Illnesses, a three-volume treatise on occupational medicine.
Dr. Caveney earned both an MD and a JD from West Virginia University, and an MPH in Health Policy and Administration from the University of North Carolina at Chapel Hill. He completed his residency at Duke University Medical Center, is board-certified by the American Board of Preventive Medicine with a specialty in occupational and environmental medicine, and continues to hold an active law license in North Carolina.

donald taylor resizedDonald H. Taylor, Jr.
Associate Professor of Public Policy
Associate Professor of Community and Family Medicine and Nursing Duke University

Don holds three degrees from the University of North Carolina at Chapel Hill, including a PhD in Health Policy and Management from the School of Public Health. He has published numerous peer review articles and co-authored two books. His papers have appeared in the New England Journal of Medicine, BMJ, and Health Affairs, The Journal of the American Geriatrics Society, and Social Science and Medicine. His recent book, Balancing the Budget is a Progressive Priority, poses a next step health reform deal that he says would emerge if both political parties negotiated in policy terms. Most of his ongoing research is in the area of end of life policy with a focus on patient decision making and Medicare hospice policy. He was named a member of the HRSA Negotiated Rulemaking Committee that was created by the Affordable Care Act to reconsider how the federal government identifies Health Professional Shortage Areas and Medically Underserved Areas.

Dr TerrellGrace Terrell

Chief Executive Officer
Cornerstone Health Care

Dr. Grace Terrell is a general internist and chief executive officer of Cornerstone Health Care. Born in Siler City, North Carolina, she received her B.A. in English and Religion from the University of North Carolina at Chapel Hill in 1983, where she was a Morehead Scholar. Dr. Terrell has served, and currently serves, on many community boards and organizations including the AMA Innovation Committee, Abuse Task Force, the Cornerstone Foundation and dozens of others. She is a commissioner for the Certifying Commission of Health Information Technology, a fellow of the American College of Physicians, and a Fellow of the American College of Physician Executives. Hers was the first practice in North Carolina to achieve NCQA level 3 Physician Practice Connection Recognition. She is the co-author of MD 2.0: Physician Leadership for the Information Age.

Krishna-Udayakumar-213x300Krishna Udayakumar
Associate Professor of Global Health and Medicine
Duke Medicine

Dr. Krishna Udayakumar leads multiple initiatives at Duke in the rapidly evolving fields of health innovation and globalization of healthcare. As Head of Global Innovation for Duke Medicine, he is responsible for the development and implementation of global strategy as well as global business development for Duke Medicine, across healthcare delivery, biomedical sciences research, and health professions education and training.

Dr. Udayakumar has also led the International Partnership for Innovative Healthcare Delivery (IPIHD), a non-profit co-founded by Duke Medicine, McKinsey & Company, and the World Economic Forum, since its inception in 2011. As Executive Director, he leads all aspects of IPIHD's work to support the scale and replication of transformative health solutions globally.

He also serves as Co-Principal Investigator for the Social Entrepreneurship Accelerator at Duke (SEAD), a Duke-wide partnership with USAID that seeks to create an integrated global health social entrepreneurship hub for diverse stakeholders across the globe. In addition, he continues to be a key driver of broader health innovation efforts at Duke, serving as Director of the Center for Health Delivery Science within the Duke Institute for Health Innovation.

At Duke University, Dr. Udayakumar holds the rank of Associate Professor of Global Health and Medicine, and also holds a faculty appointment at Duke-NUS Graduate Medical School Singapore. His work has been published in leading academic journals such as the New England Journal of Medicine, Health Affairs, and Academic Medicine.