Entrepreneurship & Innovation



Successfully charting an entrepreneurial career path requires a multitude of skills. In building a new business, the entrepreneur must be able to identify and assess potential opportunities and environments; acquire (or gain the right to use) and protect key resources—financial, managerial, technical, etc.—necessary to pursue the opportunity; develop strategies to generate market interest; while managing organizational operations, transitions, and growth. The Concentration in Entrepreneurship and Innovation involves a broad set of electives and includes a course providing hands-on experience.

The Concentration in Entrepreneurship and Innovation consists of a minimum of 6 courses chosen from those listed below. Students must take both required courses, and at least 1 experiential course. Students may then select an additional 3 courses from the areas of Finance and Accounting, Marketing, Management, and Real Estate as indicated below. When selecting these 3 courses, students should bear in mind that the four critical success factors in starting a new, innovation based venture are:

  1. Understanding, qualifying and quantifying the market.
  2. Understanding the venture’s competitive advantage and protecting associated assets, products and processes.
  3. Constructing a financial plan and securing appropriate financing.
  4. Building a team that can execute on the venture’s plan.

Coursework requirements:

Required Courses:
STRATEGY 437 — Entrepreneurial Execution/Planning
STRATEGY 333 — Entrepreneurial Strategy

Experiential (choose at least 1 of the following courses):
BME 362/HLTHMGMT 491 — Invention to Application
MANAGEMT 431 — Mentored Study in Entrepreneurship
MANAGEMT 490 — Entrepreneurship Planning Practicum
MARKETNG 490 — Marketing Practicum
STRATEGY 491, NV1 — Opportunity Evaluation
STRATEGY 491, NV2 — Strategy Development
STRATEGY 491, NV3 — Operating Plan Development

Choose 3 courses from the lists below:
ACCOUNTG 341 — Managerial Accounting
ACCOUNTG 441 — Financial Statement Analysis
FINANCE 356 — Entrepreneurial Finance
FINANCE 457/LAW 264 — Venture Capital and Private Equity
FINANCE 458 — Raising Capital: Financial Instruments, Institutions and Strategy
FINANCE 459/LAW 378 — Real Estate Entrepreneurship
FINANCE 491 — Domestic Emerging Markets
FINANCE 491 — Real Estate Development
HLTHMGMT 327 — Medical Device Commercialization
HLTHMGMT 366 — Biotechnology: Management of Drug Discovery
MANAGEMT 328 — Managing Innovation in a Global Organization
MANAGEMT 426 — Social Entrepreneurship
MARKETNG 361 — Market Intelligence
MARKETNG 463 — Marketing of Innovations
STRATEGY 339 — Intellectual Capital and Competitive Strategy