Entrepreneurship & Innovation



Successfully charting an entrepreneurial career path requires a multitude of skills. In building a new business, the entrepreneur must be able to identify and assess potential opportunities and environments; acquire (or gain the right to use) and protect key resources—financial, managerial, technical, etc.—that are necessary to pursue these opportunities; develop strategies to generate market interest—all while managing organizational operations, transitions, and growth. The Concentration in Entrepreneurship and Innovation involves a broad set of electives and includes one course that provides hands-on experience.

The Concentration in Entrepreneurship and Innovation consists of a minimum of 6 courses chosen from those listed below. Students must take both required courses, and at least 1 experiential course. Students may then select an additional 3 courses from the areas of Finance and Accounting, Marketing, Management, and Real Estate as indicated below. When selecting these 3 courses, students should bear in mind that the four critical success factors in starting a new, innovation based venture are:

  1. Understanding, qualifying and quantifying the market.
  2. Understanding the venture’s competitive advantage and protecting associated assets, products and processes.
  3. Constructing a financial plan and securing appropriate financing.
  4. Building a team that can execute on the venture’s plan.

Required Courses:
STRATEGY 845 — Entrepreneurial Execution/Planning
STRATEGY 838 — Entrepreneurial Strategy

Experiential (choose at least 1 of the following courses):
BME 788/HLTHMGMT 898 — Invention to Application
MANAGEMT 754 — Mentored Study in Entrepreneurship
MANAGEMT 895 — Fuqua Client Consulting Practicum or MANAGEMT 896 — Entrepreneurship Planning Practicum
MARKETNG 895 — Fuqua Client Consulting Practicum or MARKETNG 896 — Marketing Practicum
STRATEGY 848 — New Ventures 1: Opportunity Evaluation (Formerly STRATEGY 898, NV1)
STRATEGY 849 — New Ventures 2: Strategy Development 1 and STRATEGY 850 — New Ventures 2: Strategy Development 2 (must take both courses in order to count as 1 experiential course) (Formerly STRATEGY 898, NV2)
STRATEGY 851 — New Ventures 3: Operating Plan Development 1 and STRATEGY 852 — New Ventures 3: Operating Plan Development 2 (must take both courses in order to count as 1 experiential course) (Formerly STRATEGY 898, NV3)

Choose 3 courses from the lists below:
ACCOUNTG 591 — Managerial Accounting
ACCOUNTG 597 — Financial Statement Analysis
FINANCE 651 — Entrepreneurial Finance
FINANCE 660/LAW 264 — Venture Capital and Private Equity
FINANCE 661 — Raising Capital: Financial Instruments, Institutions and Strategy
FINANCE 662/LAW 378 — Real Estate Entrepreneurship
FINANCE 898 — Domestic Emerging Markets
FINANCE 898 — Real Estate Development
HLTHMGMT 712 — Medical Device Strategy (Formerly Medical Device Commercialization)
HLTHMGMT 713 — Biotechnology: Management of Drug Discovery
MANAGEMT 738 — Managing Innovation in a Global Organization
MANAGEMT 750 — Social Entrepreneurship
MARKETNG 796 — Market Intelligence
MARKETNG 802 — Marketing of Innovations
STRATEGY 843 — Intellectual Capital and Competitive Strategy