Bruce Pinsky

MBA '79

President and CEO
Packaging Consultants, Inc.

What do you do professionally?

I am the President, CEO and majority stockholder of Packaging Consultants, Inc., a packaging design and sales company I started with my partner over 30 years ago. Prior to that (straight out of B-School), I was the Product Manager for Penn tennis balls, and then the Business Manager for Titleist golf balls. 

What is the most enjoyable part of your job?

I still enjoy working with customers, suppliers and my leadership role, working with all our people-navigating through our various challenges as they arise, and identifying and maximizing our opportunities for sustainable growth. 

What is the biggest challenge you face?

The most significant challenge that our team has embraced is the constant need to re-invent ourselves and our business model, as our markets have changed dramatically over the years.

What sorts of interesting places has your position taken you? Do you have a favorite?

I used to travel more than I do now, but over the course of my career I spent a lot of time in Mexico, China and NYC; neither one of which I miss very much these days.

What is the best professional advice you've received?

The best advice I ever got was that things are never as good nor as bad as they seem; the key is to stay passionately in the race.  If your goals are clear, simple, well-conceived and ambitious but still reasonable, they are always worth chasing.  And, a tenacious chase of one's worthy goals backed by passion will always pay rich dividends (all of which turns out to be very true).

Aside from your current role, what is your dream job?

Spot dream jobs:  Conducting Handel's Messiah at Carnegie Hall; and assistant coaching with K for an overtime Carolina game at Cameron (which we would win). 

What do you like to do outside of work?

I love watching our kids play sports, I'm active at our Temple, I'm on a condo board in Florida, I try to work out a lot, and I enjoy travelling with my wife.

What is the most important thing you learned during your time at Fuqua?

The most important thing I learned was to stay true to myself, to work hard, and to play just as hard.  Back then, I also learned the value of building up a white heat of desire for my forward plan and my personal goals.

Who was your favorite professor?

Professors Roy Lewicki (OB), Kalman Cohen (Econ), Robert Westbrook (Marketing) and David Peterson (Stats) all stand out years later in my mind.  And though I never took an Accounting course from him, I have great, eternal respect for Tom Keller's commitment to the Duke Graduate School of Business - which is what we pioneers and the outside world called it well before it became "Fuqua."

What is your favorite Fuqua memory?

So long ago…but I remember playing on the Duke Club Hockey team in Greensboro…taking our classes in the Social Sciences building…Starks chewing and spitting tobacco into a plastic cup in the back of the classroom…Luther Hodges..the Red Brand Canners case in Operations Management..Spanarkel, Gminski and Banks…Daryl's down the highway for ribs when I had enough money…Franklin Street in Chapel Hill…and my best friend—the late, great Glen Severson who died tragically soon after we graduated.

What does Team Fuqua mean to you?

"Team Fuqua" to me is all about ongoing achievements towards the highest competitive standards for a graduate business school by the school's visionary leaders, past and present.  Fuqua has come a long way from its very humble beginnings, of which I was proud to be a part!