Behavioral Science

Shoppers Spend More When They’re Dressed to Impress

Oct 22, 2020

More formal attire boosts confidence, reduces decision-making anxiety, research shows

Sharp-dressed shoppers put more items in their carts and spend more money than their casually dressed counterparts, according to research from Duke University’s Fuqua School of Business. How much more? In one research experiment, shoppers in dressier clothing, such as a dress or blazer, bought nearly 18 percent more items than... read more

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Shoppers Spend More When They’re Dressed to Impress