Behavioral Science
Mar 09, 2023
Professor Hemant Kakkar studied the psychological and group pressures behind the sharing of misinformation on social media
It’s no secret that people crave a sense of belonging, and that peer pressure can contribute to personal actions to try and fit into a group. Hemant Kakkar, an assistant professor of management and organizations at Duke University’s Fuqua School of Business, wanted to understand if that same psychology applies to the spread of... read more
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