illustration of person holding phone with hourglass on the screen
Aug 25, 2021

Experiments suggest optional limits may actually increase time online

Phones, tablets and third-party apps are helping consumers track and set limits on their screen time. But optional time limits might actually backfire, causing people to spend more time online than users that don’t set time limits, according to early research from marketing professor Jordan Etkin. In a series of experiments, Etkin... read more