Bill Boulding Reappointed to Five-Year Term as Fuqua Dean

February 15, 2018
Dean Bill Boulding standing in his office at the Fuqua School of Business

Bill Boulding, who has served since 2011 as dean of The Fuqua School of Business, will serve another five-year term.

The reappointment, announced by President Vincent Price and Provost Sally Kornbluth, follows the recommendation of a review committee chaired by engineering professor Jeffrey Glass. Boulding's new term runs  through June 30, 2023.

A nationally recognized scholar of marketing and management, Boulding has bolstered Fuqua’s interdisciplinary collaborations around campus, developed its international strategic partnerships and strengthened existing degree programs.

In addition, he helped develop a new master’s degree program in management studies at Duke Kunshan University and one in quantitative management in Durham. In 2017, Fuqua launched an innovative new online degree program in data analytics focused on health care.

In 2014, Bloomberg Businessweek ranked the business school No. 1 in the nation, citing the school’s success in training business leaders who can lead a diverse and international workforce toward a common goal.

“Bill is a valued colleague and well-respected scholar and administrator,” Kornbluth said. “His leadership, dedication to Fuqua and commitment to higher education and service have been the foundation of his success as dean.  I am delighted to be able to continue working with him as dean of The Fuqua School of Business.”

“Bill has done an exceptional job of leading The Fuqua School of Business over the past seven years, a period that saw the addition of new degree programs and an expansion of the school’s global focus,” Price said. “Under his watch, Fuqua has built a reputation for training graduates who are well equipped to provide leadership to today’s evolving workplace. I am very pleased that he will remain at the helm and help guide Fuqua to an even stronger future.”

Nationally, Boulding has been a leader in the discussion about the role business executives can play on social issues and working to improve society. In 2014, he was part of a White House initiative that developed best practices for how business schools can encourage success for women and working families.

The following year, Boulding joined other scholars and business leaders on a New York Federal Reserve effort examining the role business schools can play in rebuilding trust in the financial services sector.

Boulding joined the Duke faculty in 1984. His research focuses on the intersection of marketing, management and strategy. His recent work is on the domain of health care, examining the role of the patient experience, clinical adherence to standards and managerial activity in determining the quality of delivered care.

Boulding earned his bachelor's degree from Swarthmore College and his Ph.D. in managerial sciences and applied economics from the Wharton School at the University of Pennsylvania. He has published research in many leading journals, often at the intersection of management, marketing and strategy. He also has served on a number of editorial boards and professional organizations.

Boulding is a past recipient of multiple teaching awards, including the Bank of America Award, Fuqua's highest faculty honor for excellence in teaching, research, leadership and service. He has been recognized for writing one of the 20 most influential papers over the previous 25 years in the field of marketing.

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