Data Analytics

When “Tell the Truth” Isn’t the Best Strategy

New research finds small advertisers can improve outcomes by bidding below their valuations—even when platforms tell them not to

If you run a small business and are bidding for ad space on platforms like Google and Meta, you don’t have teams of data scientists optimizing your moves. Behind the scenes, complex algorithms decide which ads appear and at what price, processing millions of transactions every second. How those decisions are made isn’t… read more