Screen grab of Levi CEO Chip Bergh speaking at Fuqua
Mar 02, 2020

Chip Bergh of Levi Strauss & Co. discusses brand transformation and CEO activism

Years before he was reviving an iconic apparel enterprise, Chip Bergh was just another teen imploring his mother to drive him a few towns over so he could buy a pair of Levi’s jeans as he started seventh grade. Four decades later, Bergh has saved the sinking Levi Strauss & Co. brand by reviving its line of women’s denim,... read more