How Environmentally Literate Are You?

April 23, 2019

Professor David Robinson studies understanding of green investments

The demand for green investments is growing rapidly, as more people decide they want their funds to be a force for good in the world. But that doesn’t mean investors have even a basic grasp of the scientific concepts involved.

David Robinson, a finance professor at Duke University’s Fuqua School of Business, is studying the factors that drive demand for these investments, from fear to social conscience to a desire to make money.

Working with Anders Anderson of the Swedish House of Finance, Robinson surveyed Swedish households and found one thing that isn’t driving green investment is scientific knowledge – because most people failed a basic five question quiz about the environment.

To see how your knowledge measures up, take the quiz by watching the two-minute video above.

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