Tong Guo

Tong Guo

Assistant Professor

Academic Area: Marketing
Phone Number: +1.919.660.7817

Mailing Information

Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708


Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business and at the Department of Economics (by courtesy). Tong Guo’s research focuses on understanding the causal impact of marketing activities in healthcare and consumer protection. To do so, she uses a collection of methodologies from econometrics, machine learning, quasi-experiments, and online experiments. She published papers on the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her research interests also extend to marijuana legalization and opioid prescriptions, misinformation in ads, consumer relationship management and airline loyalty programs. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.

Tong Guo is the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow. 

Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.