Duke University: The Fuqua School of Business
100 Fuqua Drive
Durham, NC 27708
Tong Guo is an Assistant Professor of Marketing at Duke University’s Fuqua School of Business. Tong Guo’s research focuses on understanding the causal impact of major marketing policies with machine learning methods. Her current projects look at the heterogeneous effects in healthcare marketing, especially how pharmaceutical firms and physicians respond to the mandated information disclosure. Her interests also extend to consumer relationship management and loyalty programs, information and transparency, and the unintended consequences of AI-driven business solutions. At Fuqua, Tong teaches Intro to Marketing Analysis in the MMS program.
Tong Guo is the finalist of the 2018 UM ProQuest Distinguished Dissertation Awards, the 2017 AMA Sheth Foundation Doctoral Consortium Fellow, and the 2016 INFORMS Marketing Science Doctoral Consortium Fellow.
Tong received her BS and BA at Peking University, her MA in Economics at Duke University, and her PhD in Marketing at the University of Michigan, Ann Arbor.