Keisha Cutright started thinking a lot about how consumers decide to buy products when she worked in brand management for Procter & Gamble. Now she is one of the leading academics researching consumer behavior, in particular, how religion influences choices. Keisha’s research helps interpret how religious messaging may influence behavior during the pandemic.

What's Next? Keisha’s perspective

Robert Swinney doesn’t just know the ins and outs of supply chains, the way he explains them is so interesting he frequently wins teaching awards. Swinney explains the shortages we’ve seen in the pandemic and how companies can plan to be more agile in the future.

What's Next? Robert's perspective

Hemant Kakkar’s work is so relevant to business his ideas have sparked media discussion that’s unusual for someone early in an academic career. Researching the role employees play in pushing for change within their organizations and in society, Hemant discusses barriers to speaking out and how employers can encourage open dialogue.

What's Next? Hemant's perspective

Accounting research doesn’t usually lead to social justice reforms. But when Bill Mayew started listening to bond traders, he uncovered an anomaly in the higher education bond markets that indicated the presence of systemic racism - and used his findings to come up with a proposal for policy makers to push for equality.

What's Next? Bill's perspective 

Peter Ubel has one of the most unique perspectives in the health care industry. He is a primary care physician and behavioral scientist who has deeply researched what leads us to make decisions about our health. Peter explains that science can help us predict the consequences of our choices around this pandemic – but it will take politics to actually solve it.

What's Next? Peter's perspective 

Gavan Fitzsimons knows what makes us tick. As consumer psychologist, Gavan has partnered with some of the world’s leading companies to study how we make choices from the food we eat to the products we buy. Lately, he’s been focusing on attitudes regarding COVID-19 and why some people comply with social distancing or wearing masks, while others resist. Gavan explains how leaders can be more strategic in their messaging to appeal to more people to comply with safety measures.

What's Next? Gavan's perspective 

A health care scholar changing the way markets work, David Ridley proposed a program to incentivize drug companies to develop vaccines for neglected diseases. After becoming U.S. law, David’s idea has not only aided in vaccine development but has produced more than a billion dollars in value. He sheds light on the market dynamics at play in developing a vaccine for COVID-19 and describes why business school training may be more important than ever.

What's Next? David's perspective 

General Martin Dempsey is one of 20 people in the history of the United States to lead all branches of the U.S. military as the Chairman of the Joint Chiefs of Staff – giving him a unique understanding of crisis management and what leaders must do to move forward. General Dempsey explains the leadership insights he shares with his students at Fuqua that are now more important than ever.

What's Next? General Dempsey's perspective

As a former senior economist on the White House Council of Economic Advisors, Aaron “Ronnie” Chatterji has advised on entrepreneurship issues at the highest levels of government. His research in understanding the ecosystem for entrepreneurial success is informed by policy makers, top CEOs, and deep industry connections. Ronnie outlines a framework for how to think about opportunity in a world affected by COVID-19 and the skills business school students will need as a result.

What's Next? Ronnie's perspective

Anna Cieslak spends a lot of time interacting with people who make monetary policy. Working with institutions like the Bank for International Settlements, the central bank for central banks, she has insight on how central banks influence the economy - and in turn what influences central banks. Anna’s forecast for prospective students? Now may be a very good time to invest in your education.

What's Next? Anna's perspective

David Robinson has spent decades researching venture capital, private equity and entrepreneurial finance. He also advises on entrepreneurship locally, nationally and globally with organizations like the National Bureau of Economic Research and World Economic Forum. While he says we need to rethink efforts to support entrepreneurs during COVID-19 -- he also sees great opportunity for business school students looking to start businesses or join startups.

What's Next? David's perspective

As someone whose finance career started in the 80’s doing cross-border M&A in Mumbai, Hong Kong and London, Manju Puri has seen her share of financial crises. In this time of massive business disruption, she considers an MBA as an important investment in the skillsets necessary to address these challenges – and believes there are great opportunities ahead.

What's Next? Manju's perspective

As a newly-minted college grad, when Victor Bennett hit the job market the only work he could find was at a small startup. Google. He suggests that when it looks like business is not going to be the same as it was before: ask yourself - how do the skills that I've had, become disproportionately useful? Maybe some of the things that were holding you back before, are opportunities now.

What's Next? Victor's perspective

For several decades, John Graham has led a survey of chief financial officers that is one of the world’s top predictors for how companies will hire and spend. Policy makers find CFO Survey data so valuable, the Federal Reserve is now a partner in conducting the research. John explains what CFOs are saying about the impact of COVID-19 on their companies and why business school graduates next year might find a particularly robust job market.

What's Next? John’s perspective

When major media outlets or financial analysts want to know about the likelihood of recession they call Campbell Harvey. That’s because Cam was the first to discover an indicator that has predicted every recession accurately since the late 80s – an inverted yield curve. Cam explains how the current economic crisis differs from the past and why he believes the job prospects will be especially good for students graduating from business school next year.

What's Next? Cam’s perspective