Jenn Tartavull
“My current team is wonderful and extremely diverse. They all have a variety of backgrounds, with undergraduate degrees from across the globe and many levels of work experience. They’ve taught me the importance of having diversity in groups, both here and in the workplace. “

MQM: Business Analytics

Class of 2018

My Program Track:

Marketing
Industry:
Consumer Packaged Goods, Retail, Technology

Prior Education:

Washington University in St. Louis
Finance / Marketing, 2014
Hometown:
Southern California
Nationality:
USA

Why I Chose Fuqua

Both the academic caliber and the ability to do an analytics degree attracted me to Fuqua. I was looking for a program that would give me a specific set of analytical skills in order to be competitive in the world today. There are some amazing professors that teach and do research here while also making themselves available to students.

Before Fuqua

Prior to coming to Fuqua, I worked for a year in corporate finance and two years in market research. I realized I had a passion for telling data stories but needed to develop my toolkit to be successful in this space.

After Fuqua

I haven’t entirely decided on my post-Fuqua plans, but it will be in either brand management, consumer insights or HR analytics. I am extremely passionate about organizational behavior and how to apply this to brands and companies.

My MQM Track

The marketing track focuses on different types of analytics across the marketing field. Having worked in market research, I have had the privilege of knowing some parts of the field, but there is so much in this field that I am unaware of. I hope to gain the knowledge of how data is valued and used across all marketing channels. Additionally, I hope to gain exposure to uses of data in other areas that I might be interested in.

My Favorite Fuqua Professor

It’s very difficult to pick a favorite professor, as many of the professors I’ve had are of impressive caliber. My favorite so far is Professor Shipper. She teaches with such contagious passion and is always available if you have questions. If you have the opportunity to take her class, you should!