Duke - The Fuqua School of Business

News Release

Health-Related Website Search Information May Be Leaked to Third-Party Tracking Entities, Research Letter Suggests

Professor Marco Huesch looks at how some websites are using search information in a letter published by JAMA

July 08, 2013

By the Journal of the American Medical Association staff

Patients who search on free health-related websites for information related to a medical condition may have the health information they provide leaked to third party tracking entities through code on those websites, according to a research letter by Fuqua School of Business Professor Marco D. Huesch.
Between December 2012 and January 2013, using a sample of 20 popular health-related websites, Huesch used freely available privacy tools to detect third parties. Commercial interception software also was used to intercept hidden traffic from the researcher's computer to the websites of third parties.  
Huesch found that all 20 sites had at least one third-party element, with the average being six or seven. Thirteen of the 20 websites had one or more tracking element. No tracking elements were found on physician-oriented sites closely tied to professional groups. Five of the 13 sites that had tracker elements had also enabled social media button tracking. Using the interception tool, searches were leaked to third-party tracking entities by seven websites. Search terms were not leaked to third-party tracking sites when done on U.S. government sites or four of the five physician-oriented sites, according to the study results.
"Failure to address these concerns may diminish trust in health-related websites and reduce the willingness of some people to access health-related information online," the study concludes. 

Huesch's findings were published in a research letter in the Journal of the American Medical Association Internal Medicine. Read more here.  

Editor's Note: The author made a conflict of interest disclosure. Please see article for additional information, including other authors, author contributions and affiliations, financial disclosures, funding and support, etc.