Winning Strategies for Emerging and Developed Markets

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Global markets, including emerging and developed, present unique opportunities for growth, innovation, and competitive advantage. Navigating these opportunities, however, requires a sophisticated understanding of business environments increasingly shaped by geopolitical tensions, trending deglobalization, frequent supply chain disruptions, and rapid digitalization. Today’s leaders, whether their organization is expanding from developed to emerging markets and/or from emerging markets to developed, need a multifaceted toolkit to effectively navigate these complexities to capitalize on unrealized opportunities.

This immersive program provides a deep dive at the intersection of emerging and developed markets. You will gain cutting-edge insights and tactics to assess and mitigate risks, identify and harness key opportunities, and develop actionable strategies for value creation that are adaptable to both global trends and local nuances. This intentional balance empowers you and your organization to maximize the potential of your enterprise across diverse business landscapes.

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The Duke ROI

Strategically Navigate Global Markets

ROI: Develop a deep understanding of the interplay between local and global market forces. This program equips you with the analytical tools necessary to navigate and adapt to geopolitical considerations and economic variances, ensuring successful strategy development and implementation.

Enhance Risk Identification and Mitigation

ROI: Apply an adaptive framework for recognizing and managing geopolitical and economic risks in any market—enhancing your organization’s strategic resilience and agility.

Optimize Market Entry and Expansion

ROI: Deploy growth strategies for identifying, evaluating, and capitalizing on untapped opportunities, whether entering emerging markets from developed economies or penetrating developed markets from emerging bases. 

Key Takeaways

  1. Global Expansion with Local Adaptation: Develop strategic frameworks for entering both global and emerging markets, adjusting business models to meet local regulatory, infrastructural, and cultural challenges, ensuring relevance across diverse regions.
  2. Efficient Resource Allocation Across Markets: Learn how to optimize resource allocation by centralizing core functions globally while providing the flexibility needed to adapt to the unique conditions of emerging markets, maximizing efficiency and local effectiveness.
  3. Navigating Complex Supply Chains in Global and Emerging Markets: Master strategies to manage global supply chains that can adapt to the varying logistical challenges of established and emerging markets, ensuring resilience and operational continuity.
  4. Ensuring Compliance Across Global and Emerging Markets: Understand how to develop strategies that navigate the complex regulatory landscapes in both global and emerging markets, maintaining compliance while supporting growth.
  5. Driving Innovation from Global and Emerging Markets: Learn how to leverage market-specific insights to drive innovation, using the distinct conditions and needs of both global and emerging markets to create solutions that can scale internationally.
  6. Building Competitive Advantage in Global and Emerging Markets: Gain actionable strategies to create competitive advantages by leveraging local expertise, adapting operations, and maintaining global consistency, ensuring long-term success in both established and emerging markets.

Who Should Attend?

This program is designed for emerging and advanced executives, managers, and leaders responsible for business strategy and execution. Ideal participants include:

  • Senior Executives and Business Leaders responsible for growth strategy and execution.
  • Professionals in multinational corporations leading efforts to expand into emerging markets and/or developed economies.
  • Entrepreneurs and investors pursuing opportunities at the intersection of emerging and developed economies.
  • Executives in sectors with significant emerging market potential or those seeking access to developed markets. 

More About Duke's Global Business Strategy Program

Join us for an immersive three-day experience in global business strategy held on-site. Our program is meticulously designed to provide you with a blend of interactive lectures, discussion, and case studies tailored to the complexities of international markets. 

Each session is led by expert faculty, who bring a wealth of insights and experience in global market analysis, risk management, and strategic adaptation. Prepare to transform your approach to international business strategy with guidance from leading experts in the field.

To fully participate in the program, participants are required to bring a laptop to each session.

Meeting room used for strategic communication training

All program sessions will be held at the Thomas Executive Conference Center, a premiere destination conveniently located on the Duke Campus and adjacent to the Fuqua School of Business.

 

Lodging, dinner on arrival the evening prior to the program as well as Day 1 and Day 2, and daily breakfast and lunch on Days 1, 2, and 3 are included in the registration fee. Snacks are also provided throughout the program day

Program Registration Calendar

Registration Cost
$6900
Registration deadline
February 15, 2025
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Program Location and Accommodations

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During your time at Duke, you’ll learn in the Thomas Executive Conference Center adjoined to The Fuqua School of Business. For those that need accommodation, you will be lodged at one of our select campus or campus-adjacent hotels based on availability.
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Contact Details

Duke Executive Education
100 Fuqua Drive
Durham, NC 27708-0120 USA

Office Hours
Monday - Friday
8:30 am - 5:00 pm

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Executive Insights

Discover thought-provoking insights and actionable strategies to enhance your leadership.

Emerging Market Outlook 

Understanding Global Market Dynamics: Gain a comprehensive overview of the global business landscape, focusing on the critical drivers of change in developed and emerging markets.

Strategic Frameworks for Global Expansion: In-depth exploration of key strategic frameworks that guide successful market entry and expansion, illustrated with case studies from around the world.

Leadership in a Volatile and Uncertain World: Develop leadership strategies that enhance resilience and agility, preparing you to lead effectively in challenging global environments.

Innovating on a Global Scale: Learn how to leverage digital technologies and innovative strategies to drive business growth and maintain a competitive edge in fast-evolving markets.

Executing Global Strategy: Master the best practices for implementing and managing strategic initiatives across borders, with a focus on aligning multinational teams and stakeholders.

Cultivating a Global Mindset: Foster an organizational culture that embraces global thinking and adaptability, crucial for sustaining long-term growth in diverse environments.

In order to lead global business strategy, upon completing this program you will be positioned to:

  • Assess the risks associated with entering and operating in emerging markets and form mitigation strategies.
  • Evaluate and select optimal market entry and expansion strategies for international markets, considering local regulations, cultural nuances, and competitive landscapes.
  • Harness local innovation in driving business growth and sustainability.
  • Draw on global leadership skills emphasizing adaptability, cultural intelligence, and strategic decision making.

Program Schedule

Day 1

9:00 – 10:30 a.m.

Effective Business Strategies for Success in Emerging Markets


10:30 – 10:50 a.m.

Break


10:50 a.m. – 12:30 p.m.

Creating Synergies Through Strategic Partnerships


12:30 – 1:30 p.m.

Lunch


1:30 – 3:00 p.m.

Case - Scaling a Healthcare Startup: Strategies for Growth and Success


3:00 – 3:20 p.m.

Break


3:20 – 5:00 p.m.

Case - Private Equity Investments in Healthcare: Opportunities and Challenges

Day 2

9:00 – 10:30 a.m.

Value Creation and Value Capture Within Supply Chains


10:30 – 10:50 a.m.

Break


10:50 a.m. – 12:30 p.m.

Global Expansion: Strategies for Entering and Thriving in International Markets


12:30 – 1:30 p.m.

Lunch


1:30 – 3:00 p.m.

Conducting Business in High-Risk Environments: Strategies and Best Practices


3:00 – 3:20 p.m.

Break


3:20 - 5:00 p.m.

Understanding Corporate Structure in Emerging Markets: Foundations and Frameworks

Day 3

9:00 – 10:30 a.m.

Non-Market Strategy and Stakeholder Analysis


10:30 – 10:50 p.m.

Break


10:50 – 12:30 p.m.

Understanding and Combating Corruption: Strategies for Ethical Governance  + Program Close


12:30 – 1:30 p.m.

Lunch

Faculty

Sharon Belenzon

Dr. Sharon Belenzon

Belenzon is the Fundación Damm Distinguished Professor of Business Administration in the Strategy area at the Fuqua School of Business at Duke University and a Research Associate at the National Bureau of Economic Research (NBER). His research focuses on the role of businesses in advancing scientific knowledge and technological innovation. Specifically, he explores why American corporations participate in scientific research and why their involvement has been declining over the past four decades. This decline reflects deeper shifts in the global innovation ecosystem, where the traditional role of corporate labs is diminishing, and universities and startups are becoming key drivers of research. These changes have significant implications not only for corporate strategy and economic policy but also for international competitiveness. Globally, as U.S. firms reduce in-house research, they may become more dependent on acquisitions of innovative startups or partnerships with universities, which could alter the dynamics of international competition. Emerging markets with different innovation structures may either exploit this gap by developing more agile research ecosystems or face challenges in catching up with established global leaders. For U.S. firms, these shifts may necessitate a stronger focus on collaboration across borders and the need to source innovations from diverse ecosystems, including emerging markets. For economic policy, the increasing specialization in university and startup-led research presents challenges in commercializing innovations effectively, particularly on a global scale. Nations that can manage this tradeoff between specialization and commercialization will likely gain a competitive advantage. However, the inability to bring cutting-edge research to market efficiently could slow economic growth and weaken the competitive positioning of firms in the global marketplace, especially in sectors where speed and agility are critical. 

In separate work, Belenzon investigates the relationship between organizational structure and corporate strategy in both developed and emerging markets. His research highlights how firms in different regions adapt their organizational models to optimize economic outcomes, with varying implications for their global competitive standing. The strategies that work in the U.S. or Europe may not be directly transferable to firms in emerging economies, where innovation systems, regulatory environments, and corporate governance structures differ significantly. His research has been published in top academic journals, such as Management ScienceStrategic Management JournalAmerican Economic ReviewReview of Economics and StatisticsEconomic JournalResearch Policy, and Journal of Law and Economics. He received his PhD from the London School of Economics and Political Science and completed post-doctoral work at the University of Oxford, Nuffield College. He was the 2007 recipient of the Kauffman Foundation post-doctoral fellowship at the NBER. He also holds MA and BA degrees in Economics from Tel Aviv University, Israel. Belenzon has served as an Associate Editor for Management Science since January 2016 and for Strategic Management Journal since July 2016.

Ashish Arora

Dr. Ashish Arora

Ashish Arora is the Senior Associate Dean for Strategy and Rex D. Adams Professor of Business Administration at the Fuqua School of Business at Duke University.

His research focuses on the economics of technology and technical change. Arora's research has included the study of technology intensive industries such as software, biotechnology and chemicals, the economics of information security, and the role of patents and licensing in promoting technology startups. He has studied the rise of the software industry and the pharmaceutical industry in emerging economies. His current research focuses on the management of intellectual property and licensing in corporations, and innovation based entrepreneurship.

Arora has taught a variety of courses, including Economics of Information Security and Risk Management. He currently teaches Entrepreneurial Strategy for Innovation Based Ventures, and Emerging Markets Strategy.

He serves as departmental editor, Management Science, served as an editor of Research Policy between 2008 - 2014, and is on the editorial board of Strategic Management Journal, Research Policy, Industrial and Corporate Change, Information Economics and Policy, Journal of Evolutionary Economics. In the past, he has served on advisory panels to the Secretary of Commerce, the National Academy of Sciences, and The Association for Computing Machinery.

He has consulted to the Chemical Manufacturing Association, National Science Foundation, Chemical Heritage Foundation, Intellectual Ventures, UK Intellectual Property Office, the Brattle Group, Intel Capital and Tata Consultancy Services, and to startups including SCA Technologies, Upswing (advisory board), Wunderbar Kids (advisory board).

Arora received his Ph.D. in Economics from Stanford University in 1992, and was on the faculty at the Heinz School, Carnegie Mellon University, where he held the H. John Heinz Professorship, till 2009. He has served as a visiting professor at Scuola Santa Anna, Pisa, Bocconi University, Milan, and Indian School of Business, Hyderabad.

Professor David Ridley

David Ridley

David Ridley is a professor of business and economics and the faculty director of the Health Sector Management program at Fuqua. Professor Ridley’s research examines innovation and pricing in health care; he was the lead author of the paper proposing the Priority Review Voucher program that became law in 2007, and created a market of more than a billion dollars for drug development for neglected diseases. Professor Ridley was the principal investigator on a grant from the Bill & Melinda Gates Foundation for 2018 to 2020. He has taught health care management to more than 3,000 graduate business students, and has consulted for life sciences companies including Amgen, Eli Lilly, Genentech, GlaxoSmithKline, Novartis, and Pfizer.

Featured Instructors

Camilo Enciso

Camilo Enciso

Mr. Enciso is a scholar and practitioner in the field of law, international relations, and public administration. Holding Juris Doctor (JD) and International Relations (BSc) degrees from Universidad del Rosario (2006), he furthered his academic pursuits with a Master of Laws from Columbia University (2010) and a Masters in Public Administration from Harvard University (2019).

Mr. Enciso served as the Secretary for Transparency (2014-2017) under President Juan Manuel Santos in Colombia, playing a pivotal role as one of the co-drafters of the landmark Antibribery Act of 2016, Anti-smuggling Act of 2017, and the Anticorruption Act (which was finally enacted years later, in 2021). He further spearheaded the implementation of the 2014 Law on Transparency and Access to Information and drove initiatives to secure approval from the Antibribery Committee for Colombia's accession to the OECD.

In 2018, Mr. Enciso founded the Anticorruption Institute and LatinAmerican Compliance Network (LACN), fostering collaboration among 56 corporations and multinationals, including the largest state-owned enterprise (Ecopetrol), banks, and companies of the pharmaceutical, retail, and technology sectors. As head of the LACN, Mr. Enciso trained more than 300 board members and 5000 employees of member companies.

In 2020, as the head of the Anticorruption Institute, he spearheaded a legal campaign confronting the Colombian government and pharmaceutical giants to ensure the transparency of anti-COVID vaccine purchase agreements, ultimately leading to a tribunal order for their publication. He also worked as a consultant for the InterAmerican Development Bank, the World Bank, the International Monetary Fund, and a significant number of private and public companies.

Mr. Enciso joined the Anti-corruption Division of the Legal Department of the International Monetary Fund in 2022. He serves as main counterpart in anticorruption and governance for 20 countries, leading the efforts of the IMF in the assessments of countries in the context of surveillance proceedings and some key capacity development projects. 

Emre Kati

Emre Kati

Emre Kati spent 20 years in public equity, private equity and management consulting in Switzerland, U.K. and Turkey respectively. He has served on the boards of his funds’ various investments in Turkey and in Western Europe mostly consisting of mid-cap companies in different industries requiring turnaround. As the country head of Kearney Management Consultants in Turkey, Emre advised major corporates in both Turkey and Eastern Europe and GCC countries. He is currently a shareholder in two pharmaceutical business in Turkey and Saudi Arabia and is based in Istanbul.

Emre received his M.B.A. from Duke University in the U.S. and his B.S. (in Mechanical Engineering) from Middle East Technical University in Turkey. He is a Chartered Management Accountant in the U.K. 

Subramanian

Venkat Subramanian

Venkat Subramanian is an Associate Dean and Associate Professor of Strategy at Nazarbayev University Graduate School of Business. Previously, he had faculty appointments at the University of Hong Kong and Vlerick Business School in Belgium. He was also a research fellow in Strategy and International Management at Catholic University of Leuven, Belgium, a Research Associate in Strategy and Finance at INSEAD, France, and completed a PhD in Management at the Solvay Business School, Universite Libre de Bruxelles, Belgium. He has published in academic and practitioner journals, and in the business press, on topics of strategy and international business, and on competition in emerging markets. He has also advised start-ups in Europe and Asia.

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Frequently Asked Questions

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Curriculum

The curriculum is designed to facilitate the development and execution of global business strategy with a special focus on emerging markets. You will engage with advanced strategic frameworks that enable you to understand and navigate the complex dynamics of international markets. Through detailed analysis and interactive sessions, you will gain the tools needed to assess and leverage global opportunities and return to your organization equipped to influence and drive strategic decisions effectively.

 

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Certificate Requirements: Attendance to the Duke Leadership Program and three electives within a three year period. More