Communicating in the Digital Age

Today’s multi-platform media environment creates unique issues whether you’re navigating a communications crisis or building your brand. When your audience is diverse—culturally, generationally, geographically, or philosophically—agility in messaging becomes even more important. But how do you communicate strongly and inspire others most effectively when your communication primarily takes place on a video screen?

Designed for professionals who seek to increase their influence, Virtual Communication for Leaders in the Digital Age teaches disciplined communications strategies that can improve your performance in different contexts. Experience with social media is not required.

"I am so grateful to have taken Fuqua's Communication for Leaders with Dorie Clark. How rare it is to find such astute insights communicated in accessible and relatable ways! This course has forever changed the way I conduct my business and lead my company,"

- Edward Murgitroyd, CEO, Murgitroyd IT Attorneys

Instructor Dorie Clark describes the importance of executive presence, a concept she discusses in depth in Virtual Communication for Leaders in the Digital Age, in this video:

Dorie Clark on Virtual Communication for Leaders in the Digital Age

Who Should Attend?

Professionals who interface with the public or other stakeholders, tailor their message to their various audiences, or those at any level who want to command attention and increase their personal and professional presence.

More About the Program

Over the course of 4 consecutive days, with 3-hour sessions each day, you’ll learn from a mixture of lecture, class discussion, and interactive exercises. You’ll have opportunities to practice and refine public speaking skills, manage Q&A, address the media, and work through a crisis situation, ensuring you gain practice in working with course concepts

 To participate in this course you must have a working webcam and microphone, and have downloaded the Zoom Cloud Meeting app onto your laptop.

We’ll send you an access link to the Canvas learning platform before the orientation session. You’ll create a OneLink account, after which you’ll link to Fuqua. You'll then have access to the Canvas learning platform. The learning platform supports Google Chrome, Safari and Firefox, but not Internet Explorer.

If you have questions about any of these requirements, call the Duke Executive Education team at +1.919.660.8011 or Toll Free +1.800.372.3932, or email us at execed-info@duke.edu.

As a leader, what you say can inspire, persuade, and influence when you embrace the opportunity to communicate with confidence and credibility. This program will enable you to command attention with confidence and clarity, tailor your message, answer tough questions from multiple sources, and define your public persona via social media.

Topics

Presenting Virtually with Power

  • Determine the most crucial points--and learn how to deliver them with impact.
  • Craft visually compelling presentations
  • Leverage "body language" in a digital environment.
  • How to hold your audience's attention. 

Communicating in a Crisis

  • Determine communication weak spots and how to protect your brand in a crisis.
  • Master how to prepare for and recover from a crisis.
  • Learn when and how to release negative information.
  • Practice message discipline throughout your organization.

Answering Difficult Questions

  • Prepare for media interviews or any difficult meeting where your leadership may be challenged.
  • Develop and stay on message.
  • Control the conversation and prevent escalation.

Leveling Up Your Presence

  • Create a LinkedIn profile or optimize your current one to set you apart.
  • Create relevant and engaging content (even if right now you're not sure what to say.)
  • Balance your online personal brand with your organization's brand.
  • Develop and expand your network through social media.

Program Objectives

At the conclusion of the program you’ll be able to:

  • Deliver powerful and impactful online presentations that speak to your audience.
  • Plan your crisis response and nimbly navigate the unexpected.
  • Answer difficult questions.
  • Optimize your online oresence, especially your LinikedIn profile, to effectively communicate your skills, abilities, and professional brand.

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This won't take long.




Certificate Requirements: Attendance to the Duke Leadership Program and three electives within a three year period. More

Program Registration Calendar

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$2,250
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Virtual Communication for Leaders in the Digital Age

Registration Fee

$2,250

Leadership Traits

What does Dean Bill Boulding mean by triple threat leadership?

Access this HBR article now to read about the trait so critical today.

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Virtual Communications Upcoming Course Schedule

ORIENTATION
Wednesday, October 28, 2020
12:30-1:30 pm (EST)

SESSION 1
Monday, November 2, 2020
12:30-3:30 pm (EST)

NETWORKING HOUR
Monday, November 2, 2020
5:00-6:00 pm (EST) 

SESSION 2
Tuesday, November 3, 2020
12:30-3:30 pm (EST)

SESSION 3
Wednesday, November 4, 2020
12:30-3:30 pm (EST)

SESSION 4
Thursday, November 5, 2020
12:30-3:30 pm (EST)

 

Sample Schedule

Preparation and Assessment

Prior to the program start date, you are required to complete the following:

  1. Please prepare a 5-minute talk to present virtually to the group. Ideally, the talk should be a realistic example of something you do at work – for instance, a shortened version of an upcoming presentation you’re scheduled to make. It’s best to choose a topic with a persuasive element – pitching a new initiative, explaining why you need a budget increase, etc. Feel free to include a PowerPoint, a video, or whatever best assists you in presenting. (90 mins)
  2. Submit 4-5 sentences describing a scenario in which you have had to or anticipate having to answer difficult questions from internal or external customers. This should be a realistic scenario.  The scenario can be hypothetical; for example, maybe you have to account for falling short of earning projections, announce layoffs, a hiring/salary freeze, describe why a new initiative failed, etc. Be prepared to share the scenario with the class and potentially role play how you would field questions. (15 mins)
  3. Review your company’s social media policy. What’s permitted and what’s not? (15 mins)
  4. Set up a LinkedIn profile (if you don’t already have one) and make sure you have access to your password. (1 hour)
  5. Please review the pre-reading materials that will be shared with you. (15 mins)

 

Session 1

Topic: Presenting Virtually With Power

  • Determine the most crucial points – and learn how to deliver them with impact
  • Craft visually compelling presentations
  • Leverage ‘body language’ in a digital environment
  • How to hold your audience’s attention

Submit your 4-5 sentences describing your scenario addressing difficults questions from internal or external customers

NOTE: Some students will deliver their 5 minute presentations on this day; others will deliver their talks during subsequent sessions

 

Networking Hour          5:00-6:00pm

Network and socialize with your VCFLDA peers

Follow us at: #dukeXed

Session 2

Topic: Communicating in a Crisis

  • Determine communication weak spots and how to protect your brand in a crisis.
  • How to prepare for, and recover from, a crisis.
  • Learn when and how to release negative information.
  • Practice message discipline throughout your organization.

Review the pre-reading materials provided to you.

 

Session 3

Topic: Answering Difficult Questions

  • Prepare for high stakes meetings where your leadership may be challenged.
  • Develop and stay on message.
  • Control the conversation and prevent escalation.

Set up your LinkedIn profile (unless you already have one).

Review your company's social media policy.

 

Session 4

Topic: Leveling Up your Presence

  • Optimize your LinkedIn profile.
  • Create relevant and engaging content (even if right now, you aren’t sure what to say).
  • Balance your online personal brand with your organization's brand.
  • Develop and expand your network through social media.

Complete the VCFLDA Post-Program Survey

Faculty

Dorie Clark

Dorie Clark

Dorie Clark is a marketing strategy consultant who has been recognized as a “branding expert” by the Associated Press and Fortune. She was a former presidential campaign spokeswoman, a contributor to the Harvard Business Review and Forbes, and has consulted with and presented to Google, the World Bank, Microsoft and the Ford Foundation. Ms. Clark is an Adjunct Professor of Business Administration at Fuqua.

 

How to Register

For more information about how to register, please see our detailed instructions.

Registration Instructions

Frequently Asked Questions

For additional information about our Executive Education programming, please visit our FAQ page.

Frequently Asked Questions